- Centurion Member
- Posts: 875
- Joined: Thu Apr 30, 2009 2:32 pm
- Location: Texas
In case it hasn't been mentioned already, besides selling flawed merch, outlet stores also sell product made especially for the outlet by the manufacturer but of a lesser quality. They might make a different style of something with lower-quality materials or make something in the same style as what they sell at a mainstream store and use lower-quality goods.
Why would they do this? To sell more stuff. Some consumers want the brand name and won't realize the inferior quality, some will and won't care. In either case, the outlet sale is another sale for the manufacturer, even if it isn't at quite the same mark-up.
I've experienced the inferior quality of outlet merch personally when I bought a half-dozen pairs of Levis that I thought would be of the same quality as what I had bought in mall stores. They all fell apart within about 18 months, whereas a true pair of Levis I can wear for years and years.
I didn't stop buying Levis from mall stores because of the experience, but I did stop going to outlet stores. They got me (and my money) once and didn't lose me as a customer for their proper-quality merchandise. Smart on their part, I guess.
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