I don't understand why companies...

A place to discuss anything... except credit cards!
7 posts
mountaindewvoltage
Centurion Member
Centurion Member
 
Posts: 387
Joined: Mon Oct 10, 2016 8:40 pm

I don't understand why companies...

Postby mountaindewvoltage » Mon Feb 20, 2017 9:24 am

Have "limited time offers" for products that their competitors already have and that people want.

McDonalds - "Limited time" Bacon McDouble, when that should've been a permanent item to begin with. This is why I make Burger King my first priority when looking for a fast food burger, plus flame cooked just makes the burger taste better. Look at the size of Burger King's menu compared to McDonalds.

Subway - "Limited time" Reuben (turkey or corned beef) sub along with other specialties. Just keep them around, people WANT them after they've had them. Taking them away is such a dick move.

Capital One - "Limited time" Metal Venture Card, why not just make it permanent? Your cards suck anyway so give it a fresh feature.


User avatar
CarefulBuilder14
Centurion Member
Centurion Member
 
Posts: 4445
Joined: Thu May 08, 2014 7:42 pm
Location: United States

Re: I don't understand why companies...

Postby CarefulBuilder14 » Mon Feb 20, 2017 4:22 pm

mountaindewvoltage wrote:Have "limited time offers" for products that their competitors already have and that people want.

McDonalds - "Limited time" Bacon McDouble, when that should've been a permanent item to begin with. This is why I make Burger King my first priority when looking for a fast food burger, plus flame cooked just makes the burger taste better. Look at the size of Burger King's menu compared to McDonalds.

Subway - "Limited time" Reuben (turkey or corned beef) sub along with other specialties. Just keep them around, people WANT them after they've had them. Taking them away is such a dick move.

Capital One - "Limited time" Metal Venture Card, why not just make it permanent? Your cards suck anyway so give it a fresh feature.

Is bacon a normal McDonalds ingredient? If not, maybe it's a kitchen space issue?

I've read that the reason behind dropping the McRib for a while was that pork pricing was too volatile. I'll try to find the article.
Warranties and sketchy merchants: Schwab Platinum
Price rewind: Costco
Travel insurance: Prestige, CSP
Perks: IHG, Hyatt
Rewards/Offers: Discover, Freedom, ED, BCE
Taxes/Misc: SPG

Limited value, might close: Arrival

Might add: First Tech, proper business card

User avatar
Vattené
Centurion Member
Centurion Member
 
Posts: 1219
Joined: Sun Jan 26, 2014 3:55 am
Location: US

Re: I don't understand why companies...

Postby Vattené » Mon Feb 20, 2017 4:38 pm

Bacon is a normal ingredient. Even if it's not on the menu, they can make it. You can order a McDouble add bacon. Most probably won't remember they had a Big & Tasty sandwich (basically their response to the Whopper). They took it off the menu a while ago, but they still have everything that goes on it down to the type of bun and meat used.

I don't have any inside knowledge about pork pricing - that could be a factor for all I know - but I always assumed it was simply a marketing thing. If you offer it all year round, trust me, people don't care. When you can say "it's back," people come for it. As a former employee, whenever it came back after about a month or so they just didn't sell anymore, despite still having it available and advertising it. There's just not the demand to keep it as a regular menu item.
-Vattené
FICO-8: EX - 827 (5/17) | TU - 824 (5/17)
My Cards: Barclay Arrival+ | Discover it | Amex ED
AU:: Discover Miles | BofA BBR | Barclay Commence (SD'd)

mountaindewvoltage
Centurion Member
Centurion Member
 
Posts: 387
Joined: Mon Oct 10, 2016 8:40 pm

Re: I don't understand why companies...

Postby mountaindewvoltage » Mon Feb 20, 2017 5:42 pm

Vattené wrote:Bacon is a normal ingredient. Even if it's not on the menu, they can make it. You can order a McDouble add bacon. Most probably won't remember they had a Big & Tasty sandwich (basically their response to the Whopper). They took it off the menu a while ago, but they still have everything that goes on it down to the type of bun and meat used.

I don't have any inside knowledge about pork pricing - that could be a factor for all I know - but I always assumed it was simply a marketing thing. If you offer it all year round, trust me, people don't care. When you can say "it's back," people come for it. As a former employee, whenever it came back after about a month or so they just didn't sell anymore, despite still having it available and advertising it. There's just not the demand to keep it as a regular menu item.


I had no idea you could request bacon.... I thought the sandwich had to be made by what's generic on the menu.

User avatar
CarefulBuilder14
Centurion Member
Centurion Member
 
Posts: 4445
Joined: Thu May 08, 2014 7:42 pm
Location: United States

Re: I don't understand why companies...

Postby CarefulBuilder14 » Tue Feb 21, 2017 12:17 am

Vattené wrote:Bacon is a normal ingredient. Even if it's not on the menu, they can make it. You can order a McDouble add bacon. Most probably won't remember they had a Big & Tasty sandwich (basically their response to the Whopper). They took it off the menu a while ago, but they still have everything that goes on it down to the type of bun and meat used.

I don't have any inside knowledge about pork pricing - that could be a factor for all I know - but I always assumed it was simply a marketing thing. If you offer it all year round, trust me, people don't care. When you can say "it's back," people come for it. As a former employee, whenever it came back after about a month or so they just didn't sell anymore, despite still having it available and advertising it. There's just not the demand to keep it as a regular menu item.

It reminds me of Beanie Babies (which I think you said you collected). Unpopular ones that didn't sell got "retired" and the demand would suddenly soar.
Warranties and sketchy merchants: Schwab Platinum
Price rewind: Costco
Travel insurance: Prestige, CSP
Perks: IHG, Hyatt
Rewards/Offers: Discover, Freedom, ED, BCE
Taxes/Misc: SPG

Limited value, might close: Arrival

Might add: First Tech, proper business card

User avatar
Vattené
Centurion Member
Centurion Member
 
Posts: 1219
Joined: Sun Jan 26, 2014 3:55 am
Location: US

Re: I don't understand why companies...

Postby Vattené » Tue Feb 21, 2017 11:16 am

mountaindewvoltage wrote:I had no idea you could request bacon.... I thought the sandwich had to be made by what's generic on the menu.

It's just like adding mayo to a sandwich when it doesn't come on it, except they'll probably charge something like $1 to add it.

CarefulBuilder14 wrote:It reminds me of Beanie Babies (which I think you said you collected). Unpopular ones that didn't sell got "retired" and the demand would suddenly soar.

I did...well, as much as you can collect something as a child. It was a toy and everyone seemed to think they would be very valuable at some point. I don't remember them "retiring" ones though! Sounds like the same manufactured scarcity to me.
-Vattené
FICO-8: EX - 827 (5/17) | TU - 824 (5/17)
My Cards: Barclay Arrival+ | Discover it | Amex ED
AU:: Discover Miles | BofA BBR | Barclay Commence (SD'd)

webbrowan
Green Member
Green Member
 
Posts: 10
Joined: Wed Oct 05, 2016 11:14 pm
Website: http://financesmarter.com.au

Re: I don't understand why companies...

Postby webbrowan » Fri Mar 17, 2017 2:33 am

It's a marketing gimmick for sure. I mean, we'll never know whether it's any good until we actually get into the store to try whatever it is out. And if enough people are coming to "try it out" then the company makes good money from enticing us in the front door as it is!



Return to “The Lounge”

Who is online

Users browsing this forum: No registered users and 3 guests