Vattené wrote:One thing in Citi's favor in the sustainability of the Double Cash is offering no introductory bonus. The people that sign up for it are necessarily more interested in the long term value. I'm still not convinced it will stay around too terribly long (I don't have one myself), but I completely understand everyone that has signed on to get value from it for however long it lasts. Even if it is doomed to last forever, it's a new offering so it will probably stick around a few years.
I think Citi probably makes good money on this card. It's been well over a year and I still see ads almost every day for it on tv. I think you'd be surprise what portion of people carry a balance almost all the time. They see and use CCs differently than the people on these sites.
We'll see, but I'd wager they're making money on it. 2% is very different from 5%.