- Centurion Member
- Posts: 138
- Joined: Sat Jul 12, 2014 7:38 am
- Location: Atlanta, GA
Re: JCP Catalog ≠ JCP Store
Other stores do this, too. Target is one off of the top of my head. Best Buy used to do it and be bad at it but they've cleaned up their act, for the most part.
What kills me is the brand recognition, how they use it, and how they misuse it and confuse the customer.
For example, I could buy an item at Sears, drive 3 states away and return it at a different Sears. I'm pretty sure you can do this at nearly, if not all, retailers. It makes sense. They're the store. They're trying to make things convenient. They can do the weird accounting stuff on the back end to sort it all out. From the customer's point of view we're "just shopping with Sears". Sears is Sears. JCP is JCP. Best Buy is Best Buy. etc.
EXCEPT when you deal with their online side. Now JCP is not JCP.. It's something slightly different even though it's all under the JCP brand. The same with Target. I remember walking into a Target a few years back to buy a video game I saw online at Target.com. Price online $40. I assumed that would be the same price in the store (it's just a big online catalog, right?) and went in and tried to purchase it. It rang up as $60. I said, "Well, you're (remember, it's all "Target" to me - that's the point of a brand) price online is $40. Can you fix it?" She said, "No. Target.com and Target are not the same."
They lost me as a customer. Clearly it's the same name, logo, color scheme, etc. They go to great lengths to make it all familiar to me. When these situations occur you'd think that they were absolutely two separate companies and one was illegally hijacking the others marketing / logos.
It's just such a dumb thing to do to a customer. It's been 5 years. I haven't been back.