Cucumber wrote:I don't get why people sign up for all these individual store cards. They all give the same friggin' rewards! And then what's the deal with so many different cards that may give different rewards (cash back, gift cards, miles but at the end of the day they equal out to be only 1% rebate on your spending (1 cents per dollar spent)
Are people really this stupid that they don't realize these gimmicks???
One of the many reasons for store credit and charge cards... data mining. The stores needs information on customers' buying habits, demographics, and such to provide the right products and accurate product inventory in the area. Another is to fish new customers by marketing "sales" or "savings" even though there is no savings or savings amount are negligible.
Personally, store cards are not worth getting if you have other cards that will give you better rewards that you can spend on other places instead of spending those rewards on a specific retailer.
The only time I went to apply for store cards is when I was still a complete newb on credit and charges card - Mervyns; if anyone can still remember that retailer. And another time was when I needed to replace all four tires of my car; just took advantage of six months no payment zero APR. After that that card went to my storage.