This is a warning to others. I had a dormant Macy's store card that I used to make a small purchase last December just to keep it open. Since it had been dormant for a while they had me talk to someone over the phone to verify my personal info. I specifically asked if they were going to do a hard pull of my credit history and they said no.
Today I requested my annual free Experian credit report. Lo and behold, it shows a hard pull from Macy's on that date.
My advice to others: if you have a Macy's store card that you don't really use and they say you have to phone their call center to use it again, then just close your account instead.