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From the Wall Street Journal March 19, 2011...
"...Finland's Finnair offers a face lift for 4.6 million miles and hair transplantation and breast augmentation at the same price, 3.2 million "Plus" program miles. But after a year of the program with Nordstrom Hospital, sales of the cosmetic surgery have been, well, flat and will be phased out."
In an article on more airlines offering merchandise and other non-travel rewards to reduce their outstanding mileage liability among customers. The article points out that customers are treated very differently by airlines depending on elite status and whether they carry the airline's branded credit card.
American Express: Blue Cash Preferred (groceries, 6%; gas, department store, 3%); Gold Delta SkyMiles (Delta Air Lines, 2 miles/dollar, free checked bag).
US Bank: Cash+ (utilities, phone, internet, restaurant, 5%; drugstores, 2%).
FIA Card Services: Fidelity Amex (everything, 2%); Fidelity Visa (everything, 1.5%).
Chase: Freedom (rotating, 5%); Amazon (Amazon.com, 3%); PriorityClub (IHG hotels, 5 points/dollar); Sapphire (not in use).
*All cards are registered with PriorityClub IDine program for 8 points/dollar at participating restaurants.