- Centurion Member
- Posts: 416
- Joined: Sat Apr 26, 2008 9:12 pm
- Location: the edge of the world
The truth is that it can never be known for sure which cards will be a hit or not before they hit the market. They applied an ingenious marketing move for the Amazon Visa which I believe is responsible for growing the cardholder base to the size it is today. For a long time, Amazon would offer customers a $20 or $30 credit off their current order if they signed up for the Chase Amazon Visa. As expected, to receive the credit they would need to be approved for the card, but back then most cards on the market were instant approval credit cards, compared to today where the often verify income, credit histories, etc, manually before they will issue and/or approve some cardholders. I believe this instant gratification in the form of a credit on that day's same order is what convinced many to sign up for the card. In actuality, a mere $20 or $30 credit should never be the determining factor in choosing the best rewards credit card for your spending. You don't want to take $30 upfront only to lose $15 every month after that in lost rewards you would have earned with a different cashback credit card.