CarefulBuilder14 wrote:US Bank isn't small, and Cash+ is pretty popular.
But it's true that the card has very high credit standards, so I'm sure a lot of people pay in full and many use the card only for 5% spending.
It strikes me as being a bit like Sallie Mae - where savvy cardholders only use the card lightly and the rewards the issuer pays out are high relative to the swipe volume. SM, though, is probably a bit easier to get.
Compared to Citibank, B of A, Chase and Wells Fargo yes it is smaller. Three of those four banks have assets exceeding 2.0 Trillion dollars each (Wells Fargo is 1.5 Trillion). US Bankcorp is just under 400 Billion. That's significant!
Add the fact you need to apply in branch lessens the prospective card holder pool (unless that has changed since I last remembered). But yes I was getting a bit over reactive. It's not small in a sense of regional banks, but compared to the big four conglomerates it is a step down.