bisbicos wrote:I love my fidelity Amex. Why don't more ppl have this card?
That's an interesting question. Personally I think the card isn't marketed well on many levels. And that begins with how many people engage with Fidelity regularly.
Some months ago before I got my card, I walked into a Fidelity office wanting some more information on the Fidelity Amex card. One thing I found out quickly was that Fidelity offices aren't set up to discuss your portfolio if your Fidelity account is a 401K account from your employer. If you come into their offices with a check to open a new account, or an IRA to roll over, they can help you...but not if they are servicing someone else's 401K. Second, their account reps aren't trained on their credit card products and know little, if anything about them. This stunned me....seriously guys, you aren't up to speed on all things Fidelity your customers might want to purchase? Seriously?
So that leaves online, which is where most Fidelity Visa/Amex customers see the product while surfing checking out their Fidelity account. Since you have to have a Fidelity account anyway to sign up for the card, you have to be in the Fidelity family anyway but I see that as a missed opportunity since you could promote the card to potential Fidelity customers as a reason to use them for your brokerage needs. And I don't see really much marketing for the card that makes the pitch that 2% cash back is really rare in the industry and something that a potential customer might really want to use.
Finally, the Fidelity Amex card is easily one of the drabbest, most boring looking cards in my wallet. Some credit cards are pursued by work of mouth...i.e., you see a friend pull it out and you ask about it. The Fidelity card, with its matte finish and drab colors looks like a bargain basement product.