- Centurion Member
- Posts: 875
- Joined: Thu Apr 30, 2009 2:32 pm
- Location: Texas
Very few (if any, anymore?) store-branded major credit cards are store-issued. I think Target actually issued (i.e., was the "bank" behind) their card, but I don't know this for sure and I think it might have changed. Anyone??
I think more stores used to issue their own major (MC, Visa) cards but then sold their receivables to banks when they found out the biz was a bigger headache than they thought.
In the case of the Amazon card, it is issued and supported by Chase, making it store-branded, not store-issued. Chase logo is on the card and web interface is same as for all other Chase cards. If you have a beef with the card, it's with Chase, not Amazon.
I just paid off a store-branded Visa card from a regional mattress store (3 years, no-interest deal). It was issued by Wells Fargo, but their name didn't appear anywhere on the card, although it was all over the statement. The card looked kind of silly: "Mattress Firm" Visa with no bank logo, looked really credible.
As an aside, I once met someone who thought the heavy equipment/earth mover manufacturer Caterpillar made hiking boots, too, because she saw their logo on a pair of men's boots. That's clearly a case of branding, not manufacture.
I only bring this up because I think it's an important distinction in a consumer society that's highly focused on brands. Perhaps a discussion for the lounge.
American Express: Blue Cash Preferred (groceries, 6%; gas, department store, 3%); Gold Delta SkyMiles (Delta Air Lines, 2 miles/dollar, free checked bag).
US Bank: Cash+ (utilities, phone, internet, restaurant, 5%; drugstores, 2%).
FIA Card Services: Fidelity Amex (everything, 2%); Fidelity Visa (everything, 1.5%).
Chase: Freedom (rotating, 5%); Amazon (Amazon.com, 3%); PriorityClub (IHG hotels, 5 points/dollar); Sapphire (not in use).
*All cards are registered with PriorityClub IDine program for 8 points/dollar at participating restaurants.