CarefulBuilder14 wrote:They've redone their website. The new one seems to promote cobrand travel partner cards (no surprise there).
The current advertised options are:
Hotel/Timeshare: Diamond, RCI (a timeshare broker - new card?), Wyndham, Choice
Cruise: Carnival, Princess, Holland
Airline: Hawaiian, JetBlue (with Aviator returning in 2017)
Other travel: Priceline
Other cobrand: Upromise, NFL
Links for Arrival, A+, Ring, and CashForward all appear on CK.
To see that the Wyndham AF card exists, you'd need to look on the Wyndham website. There's no mention of it going through barclaycardus.
kdm31091 wrote:Definitely seems like they are downplaying their core cards and focusing on cobrands. Maybe they are tightening up financially. Giving out cobranded points/rewards isn't as expensive as plain old cash.
CarefulBuilder14 wrote:kdm31091 wrote:Definitely seems like they are downplaying their core cards and focusing on cobrands. Maybe they are tightening up financially. Giving out cobranded points/rewards isn't as expensive as plain old cash.
I think the customer base has a lot to do with it. Capital One advertises Venture and QS heavily, so they get a good number of average non-bonus-geek customers who use the cards heavily (and don't cancel or call to request a waived AF).
Barclaycard didn't advertise Arrival+ much, and many Americans aren't even aware that Barclays has an American credit card subsidiary. Most people who have heard of Arrival+ are card geeks.
So although some people paid their Arrival+ AFs and used the card heavily, they probably were too few in proportion to the bonus hunters. With tiny margins, even those accounts would have needed a lot of spend just for Barclaycard to break even on loyal customers. With relatively high credit standards (vs. Capital One) maybe their lower-risk Arrival+ customer base wasn't carrying large balances. They also didn't have Jennifer or Samuel bringing in the profitable average consumers.