What's Barclaycard up to?

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CarefulBuilder14
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Re: What's Barclaycard up to?

Postby CarefulBuilder14 » Mon Aug 08, 2016 9:09 pm

They've redone their website. The new one seems to promote cobrand travel partner cards (no surprise there).

The current advertised options are:
Hotel/Timeshare: Diamond, RCI (a timeshare broker - new card?), Wyndham, Choice
Cruise: Carnival, Princess, Holland
Airline: Hawaiian, JetBlue (with Aviator returning in 2017)
Other travel: Priceline
Other cobrand: Upromise, NFL
Proprietary: Rewards

Links for Arrival, A+, Ring, and CashForward all appear on CK.

To see that the Wyndham AF card exists, you'd need to look on the Wyndham website. There's no mention of it going through barclaycardus.
Very useful: SchwabPlat, CSP, IHG, Costco (was AA Plat), Freedom, SPG, Prestige (retention)
Somewhat useful: Discover, ED (was EDP), BCE, Hyatt
SD with activity alerts, might close: Arrival

Might add: Proper business card, CSR, Ritz, Delta Gold, First Tech, BofA Travel PH, Aviator Red


kdm31091
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Re: What's Barclaycard up to?

Postby kdm31091 » Tue Aug 09, 2016 12:14 pm

CarefulBuilder14 wrote:They've redone their website. The new one seems to promote cobrand travel partner cards (no surprise there).

The current advertised options are:
Hotel/Timeshare: Diamond, RCI (a timeshare broker - new card?), Wyndham, Choice
Cruise: Carnival, Princess, Holland
Airline: Hawaiian, JetBlue (with Aviator returning in 2017)
Other travel: Priceline
Other cobrand: Upromise, NFL
Proprietary: Rewards

Links for Arrival, A+, Ring, and CashForward all appear on CK.

To see that the Wyndham AF card exists, you'd need to look on the Wyndham website. There's no mention of it going through barclaycardus.


Definitely seems like they are downplaying their core cards and focusing on cobrands. Maybe they are tightening up financially. Giving out cobranded points/rewards isn't as expensive as plain old cash.

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CarefulBuilder14
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Re: What's Barclaycard up to?

Postby CarefulBuilder14 » Tue Aug 09, 2016 12:48 pm

kdm31091 wrote:Definitely seems like they are downplaying their core cards and focusing on cobrands. Maybe they are tightening up financially. Giving out cobranded points/rewards isn't as expensive as plain old cash.

I think the customer base has a lot to do with it. Capital One advertises Venture and QS heavily, so they get a good number of average non-bonus-geek customers who use the cards heavily (and don't cancel or call to request a waived AF).

Barclaycard didn't advertise Arrival+ much, and many Americans aren't even aware that Barclays has an American credit card subsidiary. Most people who have heard of Arrival+ are card geeks.

So although some people paid their Arrival+ AFs and used the card heavily, they probably were too few in proportion to the bonus hunters. With tiny margins, even those accounts would have needed a lot of spend just for Barclaycard to break even on loyal customers. With relatively high credit standards (vs. Capital One) maybe their lower-risk Arrival+ customer base wasn't carrying large balances. They also didn't have Jennifer or Samuel bringing in the profitable average consumers.
Very useful: SchwabPlat, CSP, IHG, Costco (was AA Plat), Freedom, SPG, Prestige (retention)
Somewhat useful: Discover, ED (was EDP), BCE, Hyatt
SD with activity alerts, might close: Arrival

Might add: Proper business card, CSR, Ritz, Delta Gold, First Tech, BofA Travel PH, Aviator Red

kdm31091
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Location: Claymont, DE

Re: What's Barclaycard up to?

Postby kdm31091 » Wed Aug 10, 2016 10:58 am

CarefulBuilder14 wrote:
kdm31091 wrote:Definitely seems like they are downplaying their core cards and focusing on cobrands. Maybe they are tightening up financially. Giving out cobranded points/rewards isn't as expensive as plain old cash.

I think the customer base has a lot to do with it. Capital One advertises Venture and QS heavily, so they get a good number of average non-bonus-geek customers who use the cards heavily (and don't cancel or call to request a waived AF).

Barclaycard didn't advertise Arrival+ much, and many Americans aren't even aware that Barclays has an American credit card subsidiary. Most people who have heard of Arrival+ are card geeks.

So although some people paid their Arrival+ AFs and used the card heavily, they probably were too few in proportion to the bonus hunters. With tiny margins, even those accounts would have needed a lot of spend just for Barclaycard to break even on loyal customers. With relatively high credit standards (vs. Capital One) maybe their lower-risk Arrival+ customer base wasn't carrying large balances. They also didn't have Jennifer or Samuel bringing in the profitable average consumers.


Right. Even working in retail like I do, I have never seen a Barclay card out in the world, and I've seen plenty of Capital One cards. Barclay just doesn't have the customer base.

Beyond that, they're very user unfriendly with reward redemption on their core cards. Arrival+ has the $100 minimum, Cashforward being $50. When you have little market share to begin with, you can't have these absurd restrictions compared to competitors and expect to do well. Why get an Arrival+ or Cashforward when competing options have far less headache with redemption?

I have a Cashforward myself but it's in the SD. No real reason to use it; unless you spend big bucks your money is locked into Barclay which is exactly what they want -- to not actually have to pay out. Kinda slimy if you ask me.



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