- Centurion Member
- Posts: 3960
- Joined: Thu May 08, 2014 7:42 pm
- Location: United States
A few ideas...
1. Their agreements with their co-brand partners could say that promotion and marketing are the responsibility of the non-bank partner. Barclaycard may want to focus its website on its proprietary cards where it makes more money.
2. They may find that the links for co-branded cards on their website just weren't attracting customers.
2b. They may find that the co-branded card links on their website were attracting the wrong kinds of customers (bonus chasers and high-risk customers desperate for any credit). Promoting a card more heavily through the co-brand partner's locations or website may yield better customers (average credit, more regular spenders, and people with brand loyalty).
Keeping indefinitely: IHG, SchwabPlat, CSP, Discover, Freedom, ED, BCE, Hyatt
May close or PC: Prestige, Arrival, BrooksBros
AA Platinum converting into Costco
Might add: Proper business card, CSR, Ritz, Delta Gold, First Tech
Letting new accounts cool off since May