BarclayCardUS Website

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swipe_masta
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BarclayCardUS Website

Postby swipe_masta » Wed Jun 17, 2015 10:33 pm

Anyone else notice that on Barclay's website it only lists 4 cards now? Didn't notice until recently cause I usually only login to check my Sallie Mae, but am currently interested in AA/UA card which used to be listed, but not anymore... Are they just revamping? Trimming fat and new cards in the future?


morgacj2004
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Re: BarclayCardUS Website

Postby morgacj2004 » Wed Jun 17, 2015 10:41 pm

I was just approved for my second card thru them (world elite plus).They seem to be focussing on promoting this card right now along with the basic rewards card. I noticed they withdrew some of the bonuses they were prev marketing on other sites.

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CarefulBuilder14
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Re: BarclayCardUS Website

Postby CarefulBuilder14 » Wed Jun 17, 2015 11:19 pm

Last I read, Barclaycard can only keep legacy US Airways card accounts, which have become Aviators. All new AA accounts go through Citi.
Keeping indefinitely: IHG, SchwabPlat, CSP, Discover, Freedom, ED, BCE, Hyatt
May close or PC: Prestige, Arrival, BrooksBros
AA Platinum converting into Costco

Might add: Proper business card, CSR, Ritz, Delta Gold, First Tech
Letting new accounts cool off since May

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lobbythis
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Re: BarclayCardUS Website

Postby lobbythis » Thu Jun 18, 2015 12:34 am

Partner cards were removed and all that's left is their personal cards. That website is horrible, so a redesign would be great, but I have no clue what they are actually doing. Interesting to see just those cards left though.

swipe_masta
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Re: BarclayCardUS Website

Postby swipe_masta » Sat Jun 20, 2015 12:47 pm

lobbythis wrote:Partner cards were removed and all that's left is their personal cards. That website is horrible, so a redesign would be great, but I have no clue what they are actually doing. Interesting to see just those cards left though.


When did this happen? Does anyone know the reasoning behind it? I tried researching and all that comes up is they will no longer offer US Airways card, which I already knew. It kinda seems desperate to cut ties with so many cards that were in their line up. I hope they are coming up with something really good!

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CarefulBuilder14
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Re: BarclayCardUS Website

Postby CarefulBuilder14 » Sat Jun 20, 2015 4:15 pm

A few ideas...

1. Their agreements with their co-brand partners could say that promotion and marketing are the responsibility of the non-bank partner. Barclaycard may want to focus its website on its proprietary cards where it makes more money.

2. They may find that the links for co-branded cards on their website just weren't attracting customers.

2b. They may find that the co-branded card links on their website were attracting the wrong kinds of customers (bonus chasers and high-risk customers desperate for any credit). Promoting a card more heavily through the co-brand partner's locations or website may yield better customers (average credit, more regular spenders, and people with brand loyalty).
Keeping indefinitely: IHG, SchwabPlat, CSP, Discover, Freedom, ED, BCE, Hyatt
May close or PC: Prestige, Arrival, BrooksBros
AA Platinum converting into Costco

Might add: Proper business card, CSR, Ritz, Delta Gold, First Tech
Letting new accounts cool off since May



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