- Centurion Member
- Posts: 1099
- Joined: Sun May 04, 2014 4:41 pm
- Location: Atlanta, GA
whit wrote:When I see your username popamode72, I think popcorn
You know, like that popcorn report
People like like you who believe in function and not fashion probably wouldn't have thought Apple could make the comeback it did with the initial computers in multicolor and than the design of it...
Did it offer anything futuristic? Not really (although I am a huge, huge, huge fan of Stevie's manic need for the details to be absolute perfect)
Did it offer anything ground breaking? Look above
But it offered a design that appealed to many because it was the perfect balance..like the car..that doesn't change much to its design but upgrades a bit every year..until maybe like four years later the design is changed drastically--it isn't "boring" or so crazy that you can't feel like you could have it on a long term basis and when changed, you don't feel stiffed so soon because the look is relatively same and you entice new customers with upgraded processor/featuress/etc..and companies who develop accessories like phone covers are grateful as well
Same reason places like crate and barrel, William and Sonoma, thrived majorly for a period.
People are willing to trade a little for design
Most here probably don't care, as you stated popamode72, but majority of the U.S. do care..I would never pay 95 dollars for sapphire preferred but I know folks who have because of the cool metal design.
Will the design absolute break or make a card? Not fully
But if freedom is offering 5% rotating cash back categories and have taken away the year end bonus for checking account members..there are other credit card issuers that still does 5% rotating..currently am enjoying discover Internet shopping (except netaporter won't accept it but nothing good is on sale anyway) and my citi sent me a nice little foldaway card to remind me of the 5% cashback..I do stay at Hilton so I guess that would be useful..
So if other cards are offering same perks or about, as freedom but more aesthetically pleasing, some may hop over because hey. You're gonna see that card day in and out every time you hand it over to pay. it makes a difference, you can tell someone what's what black and white but more important is how they feel and interpret it and what context they take of it
When you put it that way, it is understandable why the average consumer would care about their card's appearance. I've even seen television advertising for cards like the CSP and Amex ED and they really try to market these cards in a way that makes them look kinda exclusive and even fancy and classy to have. I remember one topic here where the Barclays NFL card was being discussed and I think otter brought up how the average person getting approved for that kind of card is really attracted to having their favorite team on the card they're holding and how much it means to them. I even admit that I was kinda shocked at how really thin my CapOne Quicksilver card is compared to others I've had.
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