- Centurion Member
- Posts: 1144
- Joined: Sun Jan 26, 2014 3:55 am
- Location: US
I would also be in the latter group. That would depend on what you mean by special, Grupet. The Black Card is pretty comparable to the Amex Platinum. If you see it as a Platinum competitor, you are special. They think you are not only likely to WANT to be a customer, but that your credit is good enough for you to qualify to be a customer. If you see it as a Centurion competitor, you aren't special at all - in exactly the same way the vast majority of Platinum cardholders aren't "special" enough (read: don't make/spend enough money) to get a Centurion. I would argue Visa is hoping you will confuse it with the Centurion and/or you'll get it in hopes of others confusing it with the Centurion. For god's sake, not only did they call it the name by which the Centurion is colloquially known, they even trademarked that name.
Look at the benefits; if you think they outweigh the cost for you then go for it, but I wouldn't expect it to carry much prestige. I would bet most people have no clue what a black card even is, and that a smaller subset of them would even notice a Black Card. I'll admit I am not the customer the Black Card (or any card at that level) is seeking out, but the name alone would make me embarrassed to carry it. Kind of like buying a Guchi purse at one of those mall kiosks.
EX - 804 (10/16) | TU - 803 (10/16)
American Express EveryDay - $20,000 (10/14)
Discover it - $23,000 (2/14)
AU on Barclay Sallie Mae - $10,000 (8/15)
plus several store accounts of varying usefulness now