Black Card

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Grupet
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Black Card

Postby Grupet » Mon Oct 27, 2014 7:14 pm

So I got this invitation in the mail today?
Is it common, or I'm I special?
I do have the Amex Platinum, so I wonder if thats why I got it...

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PlyrStar93
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Postby PlyrStar93 » Mon Oct 27, 2014 7:55 pm

I got this invitation back in this August, which really didn't make any sense to me.

I don't have Amex Platinum, and don't have a lot of income. Some people say this card is exclusive to millionaires, which is not true as someone with very ordinary profile is able to get the card. Looks like they simply use promotional soft pulls to send out invitations, just like Capital One and others. This should be why even college students like me can get the invitation.

For the card itself, it really is a lackluster. Reviews about this card can be found on this site, so with the hefty annual fee and what it provides, there is not much that needs to be explained.
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CarefulBuilder14
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Postby CarefulBuilder14 » Mon Oct 27, 2014 8:12 pm

Some people on here have it and like it, but most think it's really just a mediocre card with a lot of marketing hype. I'm in the latter group.

Related threads:
http://creditcardforum.com/general-credit-card-talk/10354-just-got-visa-black-card-invitation-mail.html

http://creditcardforum.com/general-credit-card-talk/10322-visa-black-card-vs-american-express-platinum-2.html
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Vattené
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Postby Vattené » Mon Oct 27, 2014 9:54 pm

I would also be in the latter group. That would depend on what you mean by special, Grupet. The Black Card is pretty comparable to the Amex Platinum. If you see it as a Platinum competitor, you are special. They think you are not only likely to WANT to be a customer, but that your credit is good enough for you to qualify to be a customer. If you see it as a Centurion competitor, you aren't special at all - in exactly the same way the vast majority of Platinum cardholders aren't "special" enough (read: don't make/spend enough money) to get a Centurion. I would argue Visa is hoping you will confuse it with the Centurion and/or you'll get it in hopes of others confusing it with the Centurion. For god's sake, not only did they call it the name by which the Centurion is colloquially known, they even trademarked that name.

Look at the benefits; if you think they outweigh the cost for you then go for it, but I wouldn't expect it to carry much prestige. I would bet most people have no clue what a black card even is, and that a smaller subset of them would even notice a Black Card. I'll admit I am not the customer the Black Card (or any card at that level) is seeking out, but the name alone would make me embarrassed to carry it. Kind of like buying a Guchi purse at one of those mall kiosks.
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CarefulBuilder14
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Postby CarefulBuilder14 » Mon Oct 27, 2014 10:52 pm

My experience with Barclaycard (the issuer) has been good. As I look over the Black Card benefits again, I can see it having value for some people.

It is hard for consumers - or at least light travelers like myself - to determine the relative value of many travel cards. Diner's Club will get you into some airport lounges, but certainly not all. Or the lounge you want could be on the wrong side of security or in an inconvenient terminal. Amex Platinum will get you into certain lounges and will get you upgrades at certain hotels, some of the time. It's the same thing with the Black Card. As much as credit card companies would like us to imagine otherwise, no key opens every door.

A lot of those hotels and airlines have their own credit card loyalty programs, or they have an exclusive agreement with Chase or another issuer. Issuers like to make their rivals' cards ineffective some of the time so they can get consumers to get multiple travel cards.

A lot of the general dislike for the Black Card does stem from the fact that it so blatantly tries (and fails) to 'pass' for a Centurion. It doesn't have the kind of airfare and travel security credits that Amex Platinum has, so it's hard to say it's a good value. The Black Card could - arguably - rival a Diner's Club card in value if someone can make moderate use of the Black Card hotel upgrades.

I don't think either of the last two are likely to be good values except for a small number of people who travel a lot.
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benhollberg
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Postby benhollberg » Mon Oct 27, 2014 11:55 pm

I received the invite last week also, have yet to even open it. I won't apply as I know it is inferior to my cards and the annual fee won't be worth it. I plan to just return the prepaid envelope with some other junk mail and then destory the rest of material.
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dickey1331
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Postby dickey1331 » Tue Oct 28, 2014 12:13 am

Ive gotten a few invites from them but Ill never apply for it. Doesnt do anything to me.
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CarefulBuilder14
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Postby CarefulBuilder14 » Tue Oct 28, 2014 12:14 am

benhollberg wrote:I received the invite last week also, have yet to even open it. I won't apply as I know it is inferior to my cards and the annual fee won't be worth it. I plan to just return the prepaid envelope with some other junk mail and then destory the rest of material.


I don't get why people do this, or even talk about doing this. Marketing executives aren't the ones who open the mail, and opting out is easy. I did it, and the CO mailings have stopped.

It's much more effective to point out bad things about the card and discourage people from applying.

Now if I could only opt out of political mailings and phone calls...
Keeping indefinitely: IHG, SchwabPlat, CSP, Discover, Freedom, ED, BCE, Hyatt
May close or PC: Prestige, Arrival, BrooksBros
AA Platinum converting into Costco

Might add: Proper business card, CSR, Ritz, Delta Gold, First Tech
Letting new accounts cool off since May

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PlyrStar93
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Postby PlyrStar93 » Tue Oct 28, 2014 12:21 am

CarefulBuilder14 wrote:I don't get why people do this, or even talk about doing this.

Probably such action costs money to those who sent the offers, and people feel happy about it.

CarefulBuilder14 wrote:opting out is easy. I did it, and the CO mailings have stopped.

That's very good for you. I have not opted out yet, as I may still shop around cards and see if I could prequalify for CSP (no intention to apply for). Having changed my address for nearly two months, and I still got offers today from Cap One and Citi sent to my old address.
Citi Forward Visa $5000 10/2012 | American Express Blue Cash Everyday $8000 2/2014 | Discover it $7000 5/2014
Chase Freedom Visa Signature $7000 6/2014 | Citi ThankYou Premier Visa Signature $5000 1/2015
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lobbythis
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Postby lobbythis » Tue Oct 28, 2014 1:59 am

Want to know why this card exists?

If I whip this out, people think it's the Amex Centurion because most people have absolutely no clue of the name Centurion and only know it by its long fabled nickname, the "Black Card".

It's offered to regular people with average credit who are willing to pay $500/yr to have a "Black Card" so their ignorant friends, acquaintances, etc. will think they are cool when they flash it all over their Instagram, Facebook and any other photo-whoring, fake friends network.

The sad part is, whipping this out in front of most people would make them think I'm actually worth millions.



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