Why do cards make it hard to activate qtrly 5%?

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jrmsu
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Postby jrmsu » Fri Sep 19, 2014 7:26 am

I don't mind signing up for Discover's 5% categories since it is so quick. Signing up with Chase does bother me though. They seemed to have reduced the number of steps to sign up, but it still feels like a hassle. In general, their whole website is more complicated than Discover's.
My Cards:

Discover It - $8,450 (9/13)
BankAmericard Cash Rewards Visa Signature - $5,000 (4/14)
Chase Freedom - $3,000 (5/14)
AMEX Hilton HHonors - $16,500 (6/14)


takeshi
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Postby takeshi » Fri Sep 19, 2014 8:22 am

It's really not that hard IMO and I have 3 rotators. With Chase you only need to sign up by the end of the quarter to earn 5% for the quarter. At least some of the others require to to sign up first.

otter wrote:are they just trying to catch those people who forget so they can say, "psych! you forgot to activate, you snooze, you lose!"

Why would they just hand out 5% when they can present consumers with minor obstacles that they might forget about or might not want to hassle with? These are for-profit entities. If they wanted to make it easy they would just automatically enroll all cardholders every quarter. 5+% is basically the equivalent of a loss leader in the credit card cash back world.

otter wrote:I'm sure 95% of people do it...

The word you're looking for is "assuming".

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Vattené
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Postby Vattené » Fri Sep 19, 2014 8:29 am

Of course we can only speculate as to how much merit is has, but the idea that it serves as a way to keep the card on the customer's mind is interesting.

I also wonder if it could just be a relic from a time when rewards programs weren't as competive and consumer friendly. I think it used to be typical to earn something like .5% on category spending up to a certain thresheld, THEN you got the full 5% they plaster all over advertising. It seemed like they were playing a lot more tricks then whereas now they tend to be more straightforward, perhaps just because of competition?
-Vattené
FICO-8:
EX - 809 (11/16) | TU - 803 (11/16)
Primary Cards:
American Express EveryDay - $20,000 (10/14)
Discover it - $23,000 (2/14)
AU on Barclay Sallie Mae - $10,000 (8/15)
plus several store accounts of varying usefulness now

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Xorand
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Postby Xorand » Fri Sep 19, 2014 8:56 am

I got an email from Chase notifying me that the next quarter was open to activate. There was a button on the email that let me activate with one click. It launched my browser and eventually showed a "Thank You for activating" page. No credentials needed.
AmEx - Platinum (NPSL) , Blue Cash Preferred ($19,000), Gold Delta Skymiles ($8,500)
Chase - Sapphire Preferred ($14,000), Disney ($11,500), Amazon.com ($9,000), Freedom ($8,000)
CapOne - QuickSilver ($7,250) / Platinum Rewards ($7,250)

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sicasun
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Postby sicasun » Fri Sep 19, 2014 3:18 pm

Xorand wrote:I got an email from Chase notifying me that the next quarter was open to activate. There was a button on the email that let me activate with one click. It launched my browser and eventually showed a "Thank You for activating" page. No credentials needed.


Yea, my experience was like Xorand's. I have never had to enter credentials before..

Chase Sapphire Preferred | 09/2014 | $10,300
Chase Sapphire | 05/2010 | $5,000
Chase Freedom | 01/2013 | $5,500
CapitalOne Quicksilver | 01/2013 | $2,500
American Express TrueEarnings | 08/2014 | $5,500
Victoria's Secret Angel Card | 04/2011 | $600

FICO | 09/2014 | Experian 738 | Equifax 706 | TransUnion 701


notcool
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Postby notcool » Fri Sep 19, 2014 6:23 pm

sicasun wrote:Yea, my experience was like Xorand's. I have never had to enter credentials before..


I do have to enter my zip code, last name, and last 4 numbers of my card with chase. It takes about 40 seconds. With discover I have to enter even less.


Gamma
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Postby Gamma » Fri Sep 19, 2014 8:49 pm

With Discover, they give you 5% cashback beginning the time you enroll. With Chase, they give you 5% cashback from the whole quarter you made your category purchases. At least with Chase they give you the chance to regain that cashback if you forgotten to enroll earlier in the quarter. Have to say though their categories along with Discover have not been too pleasing for me this year. I'm sure others feel different.

kir
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Postby kir » Sat Sep 20, 2014 2:21 am

I've only had to click "Activate" for both my Discover and Citi Dividends.



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