Mogul of Pineapples
- Centurion Member
- Posts: 1271
- Joined: Sun Jun 01, 2008 11:32 pm
- Location: Smogland
Discover certainly does fit a niche! Their reward credit cards are a big selling point too - offering rewards that are many times higher and in more categories. I would say that is their number one selling point. They do the lighthearted card designs to capture that market. Then let's not forget that the were the first to make no annual fee standard, now that's a given but when Discover began it wasn't. I wouldn't necessarily say the route they are going is a bad one though. Sure they don't have a premium credit card so to speak but now isn't the environment to come out with one that's for sure. They could consider though to do a premium card once the economy turns around.
Disclosure: I am a moderator/paid staff of this site, which does have advertising relationships with some credit cards that are discussed and linked to. Regardless, anything I say is my honest opinion.
Current Cards: American Express:
Blue Cash, Simply Cash Bank of America:
WorldPoints Platinum Plus Chase:
Amazon, British Airways, Cash Plus Rewards, Freedom, Ink Cash Citi:
Thank You Premier, Dividend Platinum Select Discover:
MorePrimary Everyday Card: American Express Blue CashPrimary Travel Card: Chase Sapphire Preferred