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  1. #1
    Centurion Member Mogul of Pineapples's Avatar
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    Default Discover card commercial Peggy (every one of them)

    My name is Peggy what is problem please! Thought I should put all the Discover card Peggy commercials in one place. Below are all the clips but feel free to add others if I am missing any.


    "Peggy? Ha. Sure." is my favorite line.


    Not my favorite.


    I liked this one a lot.


    I haven't seen this one on TV yet but it's on Discover's Youtube channel.


    If not my favorite, it's a close second.


    Lou Holtz puts a nice spin on it.

    The reason "Peggy" is a white man is obviously strategic. If an Indian man was used Discover would get flak and called racist.

    This is probably the best campaign Discover has had. They should keep it up.
    Disclosure: I am a moderator/paid staff of this site, which does have advertising relationships with some credit cards that are discussed and linked to. Regardless, anything I say is my honest opinion.

    Current Cards:
    American Express: Blue Cash, Simply Cash Bank of America: WorldPoints Platinum Plus Chase: Amazon, British Airways, Cash Plus Rewards, Freedom, Ink Cash Citi: Thank You Premier, Dividend Platinum Select Discover: More
    Primary Everyday Card: American Express Blue Cash
    Primary Travel Card: Chase Sapphire Preferred
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  2. #2
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    RFLOL! The Bobby Bowden was my fav!

    I loves these Discover commercials so much!
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  3. #3
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    I hadn't noticed how funny these were until I watched them here. Thanks, MoP.
    American Express: Blue Cash Preferred (groceries, 6%; gas, department store, 3%); Gold Delta SkyMiles (Delta Air Lines, 2 miles/dollar, free checked bag).
    US Bank: Cash+ (utilities, phone, internet, restaurant, 5%; drugstores, 2%).
    FIA Card Services: Fidelity Amex (everything, 2%); Fidelity Visa (everything, 1.5%).
    Chase: Freedom (rotating, 5%); Amazon (Amazon.com, 3%); PriorityClub (IHG hotels, 5 points/dollar); Sapphire (not in use).

    *All cards are registered with PriorityClub IDine program for 8 points/dollar at participating restaurants.
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  4. Centurion Member Cucumber's Avatar
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    I love the peggy commercials!!!! My fav is the one with the black woman, it's hilarious how she responds.

    Discover should keep this as an ongoing theme for their commercials. I would like to see Peggy maybe even go on some adventures like trying to get a job at Discover's customer service dept and getting turned down
    OBAMA
    Stop talking crap about him!
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  5. #5
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    where did you find all these? i have only seen 3 of these are the others online only or have they played on TV?

    peggy is the best marketing idea discover has had to date. for me funny commercials get my attention more than a dumb informative one. this plays up the humor while also getting the point across.

    keep em coming discover
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  6. #6
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    Default The Peggy Campaign is cute but a waste of advertising and probably not effective

    These commercials are entertaining. But, will they cause people to use their cards more? Not likely except in select cases. Credit lines, APR , acceptability and appropriateness of use of that card are the driving forces. Will the campaign help them build market share? Again not really. Acquisition will be based on targeting, need , credit line and price.

    Their point is an interesting point of difference and entertaining but not something that is likely to support usage or acquisition.

    The promise of better customer service falls down when looking over internet postings and from personal experience.
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  7. #7
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    Probably true, Iroquois. But better customer service is one of the main things Discover has to sell. Their rewards are lacking compared to peers. And while nearly everyone takes Discover, at least in the United States, it's still not as many everyones that take Visa, MC or even Amex. Discover also offers a pretty neat tool for tracking spending that I would put up against Chase's Blueprint any day. They ought to think about promoting that, too.

    Discover's pitch will work on the people for whom customer service is a priority; however, this is probably a smaller slice of the market than the piece representing those seeking the best rewards.
    American Express: Blue Cash Preferred (groceries, 6%; gas, department store, 3%); Gold Delta SkyMiles (Delta Air Lines, 2 miles/dollar, free checked bag).
    US Bank: Cash+ (utilities, phone, internet, restaurant, 5%; drugstores, 2%).
    FIA Card Services: Fidelity Amex (everything, 2%); Fidelity Visa (everything, 1.5%).
    Chase: Freedom (rotating, 5%); Amazon (Amazon.com, 3%); PriorityClub (IHG hotels, 5 points/dollar); Sapphire (not in use).

    *All cards are registered with PriorityClub IDine program for 8 points/dollar at participating restaurants.
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    Default The point is that they don't get it.

    Good thoughts but two key points stick out for me.

    First is that they don't get it. Why spend a large amount on cute stuff which doesn't go after core fundamental customer wants, needs and concerns. Related, is that they are all over the map with message and thus aren't communicating any of them as well as they could.

    Second is the difference between what they say and what they do. BetterBusinessBureau ratings give them a B plus rating, which means that a good many people walk away from their customer service experience unhappy.

    They aren't at all prioritized on a key reasons to get the card, to use the card or to keep the card. They continue to be a secondary or lesser card in the market and in the wallet.
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  9. #9
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    Hey guys here are a few new Peggy Discover commercials to add to your list





    I love all of them!
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  10. #10
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    Default Yup,very cute ad; now lets use our Visa card

    That was fun. Now its time to buy something. And if I want to buy something I'll pull out of my wallet the card with the best terms or most amount of spending power, rewards or acceptability.
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