- Centurion Member
- Posts: 875
- Joined: Thu Apr 30, 2009 2:32 pm
- Location: Texas
Probably true, Iroquois. But better customer service is one of the main things Discover has to sell. Their rewards are lacking compared to peers. And while nearly everyone takes Discover, at least in the United States, it's still not as many everyones that take Visa, MC or even Amex. Discover also offers a pretty neat tool for tracking spending that I would put up against Chase's Blueprint any day. They ought to think about promoting that, too.
Discover's pitch will work on the people for whom customer service is a priority; however, this is probably a smaller slice of the market than the piece representing those seeking the best rewards.
American Express: Blue Cash Preferred (groceries, 6%; gas, department store, 3%); Gold Delta SkyMiles (Delta Air Lines, 2 miles/dollar, free checked bag).
US Bank: Cash+ (utilities, phone, internet, restaurant, 5%; drugstores, 2%).
FIA Card Services: Fidelity Amex (everything, 2%); Fidelity Visa (everything, 1.5%).
Chase: Freedom (rotating, 5%); Amazon (Amazon.com, 3%); PriorityClub (IHG hotels, 5 points/dollar); Sapphire (not in use).
*All cards are registered with PriorityClub IDine program for 8 points/dollar at participating restaurants.