So why did Discover launch "it" and why now ? Head scratch.

All about Discover & Diners Club - talk about their credit card deals such as the More, Miles, Escape, and others.
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Iroquois
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So why did Discover launch "it" and why now ? Head scratch.

Postby Iroquois » Thu Jul 26, 2012 8:20 am

Just wondering why Discover launched a product that is essentially similar to what they already have. Real only difference is waiving some penalties that they would anyway for a good customer.

Real question is why launch in the middle of summer when there is minimal responsiveness or attention to most media not to mention that any message will be completely overwhelmed and lost once the London Games coverage "blitz" and then the couple billion is spent on national and local politics.

Cutting through the Discover hype/ PR and trying to look at this as a realist, the "launch" would appear to be something that is operations driven or a solution in search of a problem at a strange time.


jeffysdad
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Postby jeffysdad » Thu Jul 26, 2012 8:23 am

Yes, but the card is pretty.
American Express: Blue Cash Preferred (groceries, 6%; gas, department store, 3%); Gold Delta SkyMiles (Delta Air Lines, 2 miles/dollar, free checked bag).
US Bank: Cash+ (utilities, phone, internet, restaurant, 5%; drugstores, 2%).
FIA Card Services: Fidelity Amex (everything, 2%); Fidelity Visa (everything, 1.5%).
Chase: Freedom (rotating, 5%); Amazon (Amazon.com, 3%); PriorityClub (IHG hotels, 5 points/dollar); Sapphire (not in use).

*All cards are registered with PriorityClub IDine program for 8 points/dollar at participating restaurants.

MemberSince99
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Postby MemberSince99 » Thu Jul 26, 2012 12:30 pm

Marketing no doubt. I don't see that it really makes a lot of sense from a practical perspective. Kinda like "look what's new from Discover!" It's a way to generate hype and business.

trumpet-205
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Postby trumpet-205 » Thu Jul 26, 2012 1:03 pm

Discover, get rid of that 0.25% tier base cashback and a lot of people will be happy.
In My Wallet:
Citi Forward (12/2010) | Citi TY Preferred (05/2011) | Chase Freedom (11/2011) | GECRB/PayPal (05/2012)
Discover it (07/2012) | AMEX BCP (09/2012) | TD/Target REDCard (10/2012) | Chase Ink Classic (11/2012)
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Ratfacedudeguy
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Postby Ratfacedudeguy » Thu Jul 26, 2012 9:16 pm

I guess when it all comes down to it, the average consumer is looking for more and more ways to avoid fees in anyway shape or form. The important thing to remember is that the average person isn't like those who frequent credit card forums and exercise strictly paying in full the way that we do. For them the interest rate and fee structure are the make it or break it factors when choosing a credit card, rather than the rewards structures that we seek. I can say this confidently from working in a sales position at an institution that issues credit cards and loans. So yes, it is just marketing. As for the exact timing of it, I have no idea.
Amex Green - NPSL - 05/12
Amex Zync - NPSL - 06/12
Discover it - $7750 - 11/12
Chase Sapphire Preferred Visa Signature - $5000 - 11/12
SECU Platinum Visa - $5000 - 08/08
Bank of America Cash Rewards Platinum Plus Visa - $3000 - 06/08
Citi Diamond Preferred Mastercard - $3000 - 05/12
GECRB Old Navy Visa - $2500 - 11/12
Chase Amazon Visa - $2000 - 11/12
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Iroquois
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It just does not make any sense

Postby Iroquois » Mon Jul 30, 2012 6:50 am

Well I agree that its marketing and hype BUT, people buy or get new cards or choose to use them based on amount of credit/spending, fees and APR, incentives and alternatives.

Companies don't spend money unless they expect to get a return on what is spent, including marketing.

"IT" doesn't seem to be impressive or relevant to the overall market relative to generating more accounts or generating more usage. The marketing is absolutely lost in the depths of summer when people aren't paying attention , or for those who are the message is totally drown out by London and will continue to be by the election cycle noise.

While the "peggy" commercials and ads, as cute as some find them, incresingly looks really dumb when you think about acquiring more accounts or stimulating usage, "IT" is really perplexing as to what it is supposed to accomplish and why now.

"IT" seem at this point like a solution in search of problem. Now since we no doubt have Discover people and cheerleaders trolling these boards, are there any reasonable insights that just aren't apparent here ?

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Postby agp » Mon Jul 30, 2012 7:00 am

Is IT not available in the US? Why don't I see this card on Discover's website?

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For gas: Penfed Platinum Cash Rewards
For travel & dining: Chase Sapphire Preferred

FutureBillionaire
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Postby FutureBillionaire » Mon Jul 30, 2012 10:26 am

I don't see it on there either. I'm flabbergasted.
Gas: Discover It, Penfed Platinum Rewards x2, Chase freedom, Citi TYP
Plane tickets: CSP
Groceries: AMEX BCP, Penfed Platinum Rewards,Citi TYP
Clothes: Express, Amex BCP, Discover IT
Amazon: Citi Forward, Cash +
Restaurants: Citi Forward, Chase Freedom, Discover IT, CSP
Hotels and other travel: Discover Escape, CSP
Movies: BofA travel rewards visa signature(fandango), Discover IT, Citi Forward, Freedom
Bars, clubs, tomfoolery: CSP, Citi Forward, Discover IT, Freedom
Balance transfers: Kroger 123 rewards
Bill Pay: Chase Ink Plus, Citi Forward
Everyday spending: Bofa Accelerated cash rewards amex, Discover Escape

MemberSince99
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Postby MemberSince99 » Mon Jul 30, 2012 12:40 pm

I don't either, I see nothing whatsoever about that card. Not that it bothers me.

Iroquois
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IT features totally inconsistent with Discover conservative approach

Postby Iroquois » Tue Jul 31, 2012 7:23 am

Most on this messsage board seem to agree that Discover is more conservative about accepting people and in their giving credit lines. A conservative approach in accepting new customers and managing customers on one hand seems highly inconsistent with a new card that now claims that you shouldn't worry about paying late or going overlimit....but the card is pretty and the account number is on the back ???? Oh my !

And no one seems to be able to explain or understand why Discover has launched this product or why they've done it now. If they were changing their tune it would start with more competitive credit limits and higher acceptance rates.

I have seen some very strange operating practices out of the card guys, particularly over the past 3 or 4 years. All that said, their website is one of the best thats out there and they have a very competitive savings/deposit program.



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