DavidNY wrote:Wow, it's the old design (minus the 12-digit account number). How cool. I'll have to get that, though will wait until my card gets closer to expiring.
Maybe they'll bring back the old commercials too? Maybe, maybe not.....
Here's the original TV ad played during Super Bowl XX (1986):
Discover Card - The Dawn of Discover (1986) - 0:60 (USA) commercials | adland.tv
I didn't hear the exact quote that Discover claims to have had in the ad though.
Discover Financial Services: Our Company: Our History
Discover has had some good commercials over the years. That original Discover Card commercial was kind of sappy. That soldier coming home to some God awful corn field state....There was one from later in 86 or 1988 that I liked. Some girlfriend whips out her Discover card to show her friends and the music sings, "The Discover Card, Smart Move!" Very 80s and very awesome.
My parents were original 1986 members and a few years ago when they sold my childhood home I was going through records and found my dads unused 1986 Discover Card (the man never used it, only my mom did; I remember her always asking store clerks if they accepted Discover). The Dawn of Discover design was introduced last year for the 25th anniversary. I have not bothered to see if it is available in 2012. It looks very similar to the original: obviously the 1986 card didn't say Cashback Bonus on it (they were originally called Dividend Dollars); the 1986 card had gold letters and numbers, and the light, faint repeating "Sears Financial Network" were in the background, now it repeats Discover. And the 1986 card had an embossed Sears Tower. From what I understand, 1986 Discover Card holders who opted for the Dawn of Discover design have the words "Founding Member Since" on it.
I was only 7 in 1986 but I get off on the fact that my Cardholder Since year is 1999. I laugh at post-2000 Member Since dates-too new. Muwhahahaha!