Discover ads trying to fix a prob they have

All about Discover & Diners Club - talk about their credit card deals such as the More, Miles, Escape, and others.
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Discover ads trying to fix a prob they have

Postby Iroquois » Sat Jan 22, 2011 10:47 am

If you go to the Better Business Bureau ( United States and Canada BBB Consumer and Business Reviews, Reports, Ratings, Complaints and Accredited Business Listings) you'll see that Discover only has a B+ rating and is behind other card issuers who have A and A+ ratings.

I was wondering in my previous posts in this forum why they were running the "Peggy" ads when ads like that don't move market share or support card acquisition or card usage.

These guys are simply trying to slap a new coat of paint on their existing customer service deficiencies. Another way of saying that is "putting lipstick on a pig". If they tell the big lie enough, some might even believe it. The image though breaks down when real people try and use their customer service, if one is to believe personal experience and other things that one can find in doing some research.

It reminds me of the way GM used to advertise poorly built cars before they brought some people in who actually turned things around and started focusing on what was important.

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