flan wrote:Chip and signature cards are substantially cheaper than chip and pin ones. I'd be very surprised if Discover is paying $2 for one. $2 including the cost of mailing, maybe.
PIN costs more for the cards, and the cost of implementation is higher. (separate mailing
for pin, software requirements, etc.)
Considering that Discover is mostly a US and Canada card network, they could get away with just storing the PIN on their end instead of on the card. That would still cost more than just chip and signature but the extra costs would be on the backend side, not on the cards themselves.