Obi-dan wrote:The survey was conducted via creditcards.com. I'm not sure the people on that site represent a general feeling of the American Consumer. I would think the people utilizing creditcards.com are more concerned about credit issues than most people.
I would be shocked of the number was anywhere that high.
If you go through to the actual survey, turns out it was a phone survey conducted by a third party: http://www.creditcards.com/credit-card-news/shopping-after-breach.php
So it's not just CreditCards.com users.
But that number also seems high to me. My guess would be people are *saying* they won't shop at Target/breached retailers because that seems like the smart, responsible thing to say, and maybe they are thinking, "Yeah! I'll avoid Target!" But, when it comes down to it and they need whatever trendy toy is 'in' this year, or wrapping paper, etc., and it's 2 days before Xmas, they'll go to Target. I know I'll be there.