Who is CF Frost? - Credit Card Forum

CreditCardGuru · 05-18-2008, 12:15 AM

You may (or may not) have noticed the name used on nearly every American Express credit card advertisement and commercial. The name is CF Frost, aka Charles Frost. This is a real person that worked for the ad firm Ogilvy and Mather as an account executive. He was the one that created the "Do you know me?" campaigns for Amex. They decided to use his name CF Frost on the cards because they figured it would be better than using some made up name like John Doe, or making up a new name, because someone out there would probably have that name and sue for it being used. Charles Frost left O&M to found his own ad agency in New York but he and American Express always remained "friends" despite his departure.

During a fund-raising event hosted by American Express for the restoration of the Statue of Liberty, Charles Frost was distinguished as an honored guest. He was even featured in a skit during the event for his famous slogan.

So if you ever wondered who CF Frost was, now you know.

bikermike · 05-20-2008, 06:15 PM

I have noticed that before.... interesting to point out I had never really gave it much thought before. The question is... is Chuckie Frost getting some big fat residual payments?

Mogul of Pineapples · 06-07-2008, 05:01 PM

huh I noticed that before and wondered. Is this dude still alive? I agree with the guy above me -- Mr. Frost deserves royalty checks from American Express haha

sreeja · 06-17-2008, 11:50 PM

Charles Frost or Chuck was an account executive for the advertising firm of Ogilvy and Mather .Luckily for Chuck, the number on the credit card was not his real American Express card number. Mr. Frost later left there and establish his own ad agency in Manhattan, but he remained on good terms with the folks at American Express.

Rajeta · 09-06-2008, 09:50 AM

That's cool. So is there a story behind JL Benjamin too?

Mogul of Pineapples · 09-06-2008, 10:10 PM

Quote:

Originally Posted by Rajeta

That's cool. So is there a story behind JL Benhamin too?

Who's that?

Rajeta · 09-07-2008, 06:07 AM

Quote:

Originally Posted by Mogul of Pineapples

Who's that?

Sorry for the typo, meant JL Benjamin. That's the name on pretty much every picture of the centurion I've seen.

http://img.photobucket.com/albums/v4...turionCard.jpg

Like that one, and the one in your av.

Mogul of Pineapples · 09-07-2008, 07:38 PM

Good question, I don't know. I Googled "J.L. Benjamin" and "Centurion" and no results. Maybe another ad exec?

If someone on here is bored contact American Express P.R. dept and ask. Here's their media contact info: Media Contacts/Alphabetical

Floppster · 09-29-2008, 06:15 PM

I am always surprised how many new things a human can learn by just browsing through chat boards

Blue seems to be linked to L A Webb
Jet Blue seems to be linked to J B Atkins
Plat, Green, Gold, Cent seems to be linked to C F Frost
True Earnings (Costco) seems to be linked to G M Roeglin

Frankly I never really paid attention to these names.

The Fuzz · 10-06-2008, 12:32 PM

These are great questions. I've wondered the same thing myself on a number of occasions. I'm a trainer for American Express and I've sent off a couple of emails to get the answers. I'll come back and post what I've found.

05-18-2008, 12:15 AM	#1
CreditCardGuru Moderator Join Date: Mar 2008 Location: Huntington Beach, CA Posts: 49	Who is CF Frost? You may (or may not) have noticed the name used on nearly every American Express credit card advertisement and commercial. The name is CF Frost, aka Charles Frost. This is a real person that worked for the ad firm Ogilvy and Mather as an account executive. He was the one that created the "Do you know me?" campaigns for Amex. They decided to use his name CF Frost on the cards because they figured it would be better than using some made up name like John Doe, or making up a new name, because someone out there would probably have that name and sue for it being used. Charles Frost left O&M to found his own ad agency in New York but he and American Express always remained "friends" despite his departure. During a fund-raising event hosted by American Express for the restoration of the Statue of Liberty, Charles Frost was distinguished as an honored guest. He was even featured in a skit during the event for his famous slogan. So if you ever wondered who CF Frost was, now you know.

06-07-2008, 05:01 PM	#3
Mogul of Pineapples Centurion Member Join Date: Jun 2008 Location: Where the smog from the 101 freeway coats my home's windows... Posts: 279	huh I noticed that before and wondered. Is this dude still alive? I agree with the guy above me -- Mr. Frost deserves royalty checks from American Express haha __________________ “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” -Warren Buffett Current Cards: American Express: Blue Cash, Simply Cash Bank of America: Visa Financial Rewards Platinum Plus Chase: Rewards Visa, Amazon Visa Discover: More Current Everyday Card: American Express Blue Cash

06-17-2008, 11:50 PM	#4
sreeja Green Member Join Date: Jun 2008 Location: INDIA Posts: 6	Charles Frost or Chuck was an account executive for the advertising firm of Ogilvy and Mather .Luckily for Chuck, the number on the credit card was not his real American Express card number. Mr. Frost later left there and establish his own ad agency in Manhattan, but he remained on good terms with the folks at American Express. __________________ Questions? Ask it here! \|Cheap Reseller Webhosting

09-06-2008, 09:50 AM	#5
Rajeta Green Member Join Date: Sep 2008 Location: New York Posts: 12	That's cool. So is there a story behind JL Benjamin too? Last edited by Rajeta : 09-07-2008 at 06:05 AM.

09-07-2008, 07:38 PM	#8
Mogul of Pineapples Centurion Member Join Date: Jun 2008 Location: Where the smog from the 101 freeway coats my home's windows... Posts: 279	Good question, I don't know. I Googled "J.L. Benjamin" and "Centurion" and no results. Maybe another ad exec? If someone on here is bored contact American Express P.R. dept and ask. Here's their media contact info: Media Contacts/Alphabetical __________________ “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” -Warren Buffett Current Cards: American Express: Blue Cash, Simply Cash Bank of America: Visa Financial Rewards Platinum Plus Chase: Rewards Visa, Amazon Visa Discover: More Current Everyday Card: American Express Blue Cash

05-20-2008, 06:15 PM	#2
bikermike Gold Member Join Date: Apr 2008 Location: Georgia Posts: 48	I have noticed that before.... interesting to point out I had never really gave it much thought before. The question is... is Chuckie Frost getting some big fat residual payments?

09-29-2008, 06:15 PM	#9
Floppster Centurion Member Join Date: Sep 2008 Location: US Posts: 117	I am always surprised how many new things a human can learn by just browsing through chat boards Blue seems to be linked to L A Webb Jet Blue seems to be linked to J B Atkins Plat, Green, Gold, Cent seems to be linked to C F Frost True Earnings (Costco) seems to be linked to G M Roeglin Frankly I never really paid attention to these names.

10-06-2008, 12:32 PM	#10
The Fuzz Green Member Join Date: Oct 2008 Location: ..right behind you! Posts: 21	These are great questions. I've wondered the same thing myself on a number of occasions. I'm a trainer for American Express and I've sent off a couple of emails to get the answers. I'll come back and post what I've found.

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