The first time I applied for AMEX I was denied. Twice in two years, both after receiving advertisements in the mail saying I was pre-selected. One was Green, one was Gold charge. My credit was in recovery mode at the time; I had a couple of good cards (BoA, Chase) with moderate (5k, 2k) limits, but they were fairly new. Several years before I had a cell phone and Providian charged off, but they were on the cusp of aging off my CR.
The first AMEX I was approved for was a Zync. I received a packet for it in the mail right as they started offering the card, and I was enamored with it and accepted it for no reason other than that, and getting my foot in the door with AMEX. I found the "Express" reward structure to be next to worthless, and closed it after 13 months because of that. It may be a coincidence that I bought a house just before getting the Zync.
My second AMEX was a Delta Gold, which I got because I fly on Delta a good bit, and like the perks and reward structure. I opened that account about 8 months after the Zync with an initial CL of 2K and it has since been increased to 5k.
My third AMEX is a Platinum, and upon approval I closed the Zync. Again, the rewards structure is much better (MR points much more flexible), and the perks with the card are fantastic. I also applied for and was approved for the flexible payment for Platinum, so I can finance larger purchase if I want, but I haven't yet used that feature. The Platinum is advertised as "no preset limit," and so far I haven't been declined for a purchase. My highest monthly bill has only been about $5k, though. Customer service at the Platinum level is beyond excellent, and recently I even called the Platinum line to resolve an issue with my wife's Delta AMEX account.


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