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Surprisingly, one jeweler I went to accepted all cards except Amex (you would think it'd be the other way, right? At least, that's what I thought). Besides charging higher fees, they also hold onto the money owed for much longer than the other companies, and in the jewelry business, that's a lot of dough to have to wait on.
I wouldn't say Amex and Visa have equivalent acceptance rates, it's pretty clear that Visa is accepted at more places, but most of the places that take Visa and not Amex are fairly small transactions for places I don't go to daily anyway (i.e., nice non-chain restaurants, places that don't even accept cash, etc.). Quick search on Wikipedia indicates that Amex handles 25% of all credit card transactions versus 40% for Visa (in America). But even still, Amex is widely accept, so there's plenty of opportunity to use it.
I'm not sure about abroad, but I know that in China, Discover actually pulled a coup and is the most accepted card there (over Visa and Amex that is) because they signed a deal to actually be on the network of one of the Chinese banks over there, but there are not too many other places in the world where Discover is accepted.