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Old 01:13 AM   #1
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Default Tiger Woods American Express partnership over for good!

Thanks to Tiger's 14+ mistresses, I mean *alleged* mistresses , I don't think American Express will ever want to do another deal with him again.

They were smart to end their 10 year deal within him in '97. I don't know what the amount was but I remember it was A LOT! Expensive celeb endorsements are such a waste of $$$
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Stop talking crap about him and give him a chance!
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Old 06:47 PM   #2
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Tag Heuer has an ad on their website which says: We support Tiger Woods.

To support a selfish man that has destroyed his family is outlandish. I will be sure to never buy one of their watches again for doing that.
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Old 04:11 PM   #3
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We just got back from vacation. Had fun at the airports reinterpretting the tag lines on the Accenture advertisements that still had Tiger...wish I could remember some of them. A few were priceless
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Old 06:41 AM   #4
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Default They prolly said...

"Go ahead, Be a Tiger"...if I remember correctly.

I don't (at least I don't think I do) let celebrity endorsements shape my consumer behavior. Tiger's virtues/vices don't affect my opinion on products he represents one way or another. Not that it matters, I'm not in the market for anything he is/was selling.
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Old 09:44 AM   #5
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I remember one of the ads had something to do with trust or fidelity or something - along the lines of putting your trust in Accenture so that you can focus on what you do best. Anyway, I think they might wantto consider removing that one!

I tend to be very immune from advertising. I got Direct TV with DVR about 2 years ago and have watched very few commercals since. I definitely don't let them influence my behavior when buying. But I do sometimes find advertising amusing.
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