- Gold Member
- Posts: 27
- Joined: Fri Sep 27, 2013 1:37 pm
- Location: Minnesota
I would love to see a card that fully merges the two benefits as well, but I also recognize the clear delineation in products. The PRG is geared toward regular domestic spending, the Platinum is oriented completely toward international travel. Different products for different periods of life.
This distinction also suggests a separation of business units internally at Amex. Creating a new "super" product between Gold/Platinum and Centurion (Titanium? Unobtanium?) seems like it would just create a big messy gray area between all three divisions.
As the end customer, what I find disruptive are internally-competitive decision points that make it seem like I'm working with completely different companies—do I put a flight on PRG for 3x/4x points, or do I elect the superior insurance coverages of Platinum? These end up feeling like cost decisions rather than benefit/value-driven.
So something I would be very curious to see is a unification of accounts and benefits behind the scenes. If you add or remove product levels/types, the best available benefits take priority. The customer experience focus shifts to overall membership with Amex and what features you have access to.
Heck, I know most people love the bling factor of plastic colors, but the cards themselves could become a single un-tiered American Express Member card. Your customer "level" is between you and Amex. I think that kind of restraint could be marketed uniquely to sidestep the "bling" wars. Mature, discrete, classy.
MB Amex Platinum | Amex Premier Gold | Amex Everyday Preferred 25k | Citi Executive 22.5k | Barclay Arrival 12.5k | USAA Amex 10.5k | WF Platinum Visa 5k | Chase Visa | GECRB Visa
TU 787 EXP 790 EQ 767