MemberSince99 wrote:The Blue and Gold are different products. I don't really see that they are competing against themselves.
Different products, same company. For the non-traveler, the Gold card is of limited value.
Maybe that is what is going on here; Amex is segregating the travel customers from the others. A lot of other card companies are doing the same thing, even though I remember the early rewards cards offered a choice.
Maybe Amex wants to keep the "prestige" cards targeted to the travel market for some reason. As though their ideal customer is the traveler and the cash back people are just fringe business and those cards were just an afterthought. The Blue card does a pretty good job of completing but I can see where the "grocery and gas" customer is not very big buck.
Just might be the answer.