Why won‘t AMEX do this?

American Express forum. Talk about AmEx credit cards like Blue, Gold, Platinum, Centurion, and more.
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chas0039
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Why won‘t AMEX do this?

Postby chas0039 » Thu Jan 02, 2014 9:41 am

For my purposes, if Amex would provide cash back, even 1 to 2 percent, I would be able to go to a single card, Gold or Platinum. Why do they want me to use 2 cards, the free cash back and a paid card, when I am happy to pay the fee and the extra cash card is just more work. It seems to me that they are drawing business from their paid, charge cards. If they really want the interest charges, it would be easy to do so with the paid cards.

What am I missing here? Thanks


takeshi
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Postby takeshi » Thu Jan 02, 2014 10:15 am

Why do you think AmEx should cater to what you specifically want?

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djrez4
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Postby djrez4 » Thu Jan 02, 2014 10:43 am

takeshi wrote:Why do you think AmEx should cater to what you specifically want?


I'm not even sure what OP is asking for. A straight 1% cash back credit card? That's the BCE, isn't it?

So, does OP want a 1% cash back charge card?

What am I missing here?
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chas0039
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Postby chas0039 » Thu Jan 02, 2014 1:29 pm

Sorry my question doesn‘t make sense. Never mind.

MemberSince99
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Postby MemberSince99 » Thu Jan 02, 2014 4:35 pm

It sounds like he wants the charge cards to do rewards along the same lines as the revolvers instead of points. That's what I am guessing.


As to why they should do it, I would not say they should cater to what he personally specifically wants, but he is after all a customer, and though to executive level types the customer is nothing but a PITA, it's kind of hard to make $$$ without them.

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djrez4
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Postby djrez4 » Thu Jan 02, 2014 5:12 pm

chas0039 wrote:Sorry my question doesn‘t make sense. Never mind.


Rephrase it. We'll try to help out.
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DavidNY
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Postby DavidNY » Thu Jan 02, 2014 6:22 pm

Fidelity Amex :)

chas0039
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Postby chas0039 » Thu Jan 02, 2014 8:02 pm

I'll give it another try.

Assume:

I want a Gold card.

I want cash back.

I want to give all my business to Amex.

I would prefer only one card, the Gold.

It makes no sense to me that Amex seems to prefer that I have two cards. Ignoring the basic irrational choice that I want the Gold and I am willing to pay the fee, offering the Blue card for free encourages a rational choice to not choose the paid card. The only reason I can see for Amex's policy is that they make more on the interest charging card than on the fee card.

But if that is the case, then they should convert the fee cards to credit cards.

I am fine with a Gold and a Blue. I don't expect special treatment. I am not whining or compaining. I am just wondering about their business model. It looks like they started out in one direction, headed in another and now are competing with themselves.

MemberSince99
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Postby MemberSince99 » Thu Jan 02, 2014 8:12 pm

The Blue and Gold are different products. I don't really see that they are competing against themselves.

chas0039
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Postby chas0039 » Thu Jan 02, 2014 8:39 pm

MemberSince99 wrote:The Blue and Gold are different products. I don't really see that they are competing against themselves.


Different products, same company. For the non-traveler, the Gold card is of limited value.

Maybe that is what is going on here; Amex is segregating the travel customers from the others. A lot of other card companies are doing the same thing, even though I remember the early rewards cards offered a choice.

Maybe Amex wants to keep the "prestige" cards targeted to the travel market for some reason. As though their ideal customer is the traveler and the cash back people are just fringe business and those cards were just an afterthought. The Blue card does a pretty good job of completing but I can see where the "grocery and gas" customer is not very big buck.

Just might be the answer.



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