Why won‘t AMEX do this?

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MemberSince99
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Postby MemberSince99 » Thu Jan 02, 2014 8:48 pm

But honestly there are way better travel cards than the Gold. I think it's an all purpose charge card.


You may be right though I'm sure they try to segment their products, as any lender does.


As far as the grocery and gas customer not being very big buck, everything is relative. I spend an average of 400 a month for groceries and general purpose items at the grocery store, and 100 a month for gas. That's just those categories and is an average it does vary. But it's a decent part of my budget. Is it a big deal compared to some high roller with a Centurion card who drops that much in a couple of hours at the bar? Nope, but someone is going to get those swipes and I'm sure Amex would be happy to get them as opposed to a competitor.


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djrez4
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Postby djrez4 » Thu Jan 02, 2014 9:19 pm

Certainly different markets on the two cards, but consider this:

If you put a charge onto the Blue that you would have put onto the Gold, if given a perfect world in which Amex has acceded to your demands, Amex still makes the same amount of money. They receive the swipe fee on the Blue that you have used and they still receive the annual fee on the Gold that remains in your wallet. Amex would much rather you have two Amex cards in your wallet than one Amex and one something-else or, heavens forbid, no Amex at all.

It falls upon you to decide if carrying two cards is worth the hassle. I think, in my heart of hearts, that the root of your problem is that you "want a Gold card" when, from a purely mathematical point of view, you shouldn't have one.

Perhaps the solution is to ask Amex if they will provide you with a card that has the aesthetic characteristics of the Gold with the terms and benefits of the Blue.
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Robrus1
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Postby Robrus1 » Thu Jan 02, 2014 9:57 pm

If you want a cash back card, get a cash back card. If you want to pay $125 for a Gold Card to be in your pocket every year, while it may not be beneficial as far as rewards go, if it makes you happy, then go for it.If the first year is free, maybe its luster will be gone before the first annual fee is due. I get $50 to $70 a month cash back from my BCP, and I only use it for gas and groceries. I would not get $50-$70 a month worth of MR points by putting gas and groceries on my Platinum, so I don't. It is only used for travel benefits, not so much for points from spending. Revolvers and Charge Cards are just two different animals.
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chas0039
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Postby chas0039 » Thu Jan 02, 2014 10:10 pm

djrez4 wrote:...Perhaps the solution is to ask Amex if they will provide you with a card that has the aesthetic characteristics of the Gold with the terms and benefits of the Blue.


I only pay $55 for the Gold card and I would pay at least that much for the Roadside Assistance in any case, so the fee is balanced by the benefits and the fact that, at my age, I can afford a few bucks for something that makes me feel good but has no benefit. Years of being rational in my spending allow me to be a little extravagant now.

What drives me crazy is that they have the fee, they get the swipe fees, but I have to swap back and forth between Gold and Blue. It just seems rather silly when they could do everything on one card. If people can get the cash back for free but some, like me, are willing to actually pay for it if the card is a different color, you would think they would figure that out and save some costs.

Thanks for the input.

I have found a white paper on the future of credit card rewards programs and maybe it will provide some insight on the points/rewards/cash segregation we are seeing.

travisrauh
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Postby travisrauh » Thu Jan 02, 2014 11:57 pm

As I read this thread, I just repeatedly think "Is this gentleman looking for the Blue Cash Preferred card?". I can't really say I understand your want - why do you want the Gold card? Is it for the "prestige", the benefits, the NPSL?
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rockyrock
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Postby rockyrock » Fri Jan 03, 2014 2:32 pm

I think the OP is looking for a cash back card with Gold benefits. All the perks (and status) of the Gold Card but with CB like the BCP.
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chas0039
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Postby chas0039 » Fri Jan 03, 2014 5:31 pm

I'll try again. I have a Gold card. I like everything it does. I want to keep it. I want to put all my charges on it.

HOWEVER, I would also like cash back, at least 1%. Amex also knows I want cash back. They offer a bunch of cards for this. They must consider it worth wile for their bottom line as they don't even charge a fee for it.

OK, so I am a good quality Gold customer. Been with them years and years. I love them and they love me.

SO..... Why does Amex want me to get a second card? That is as simple as I can make the question. Why do they want satisfied Gold customers to get another card, instead of just offering 1% cash back?

Hope that clears it up. Please understand, I am just wondering, not demanding or irritated. Unless there is some very good business reason to segregate the travel rewards from the cash rewards, I don't get why they create the extra effort for themselves and their customers. I am getting everything I want, I just have to use two cards instead of one. I don't have a real problem, just a burning curiosity.

Thanks for the patience guys.

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djrez4
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Postby djrez4 » Fri Jan 03, 2014 5:47 pm

chas0039 wrote:Why do they want satisfied Gold customers to get another card, instead of just offering 1% cash back?


Simple answer: because they can.

They can get someone who enjoys carrying the Gold to pay the annual fee without receiving 1% cash back on the card.

They can get someone else, who doesn't value the Gold perks, but wants 1% cash back, to carry the Blue.

And they can get someone like you, who wants perks and cash back, to carry two cards.

The market supports both cards. If it didn't, Amex would issue whatever cards the market would support.
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chas0039
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Postby chas0039 » Fri Jan 03, 2014 8:18 pm

djrez4 wrote:Simple answer: because they can.


Probably right. They want both segments of the market and don't care that I have to carry both cards. Well, I'll make them happy and do so.

Thanks guys.



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