Has Amex damaged their brand?

American Express forum. Talk about AmEx credit cards like Blue, Gold, Platinum, Centurion, and more.
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Postby Robrus1 » Sun Nov 10, 2013 6:33 pm

Z06Biker wrote:Ok, well you get the point. ;)

In other news, GORGEOUS timepiece!

Haha thanks! I certainly did indeed get your point, I just had to ask because I was wondering if there was a specific model I missed. Moneytalks, sometimes it just happens!

Where I live, no one knows the difference between my Platinum AmEx, CSP, or a debit card, so I can't really answer the OP's question, but personally, I am benefits/rewards oriented, and since no one associates affluence or prestige with the kind of card I use, this has never been a concern for me. AmEx is a good company with good benefits that work well for me, but so is Chase, and if AmEx doesn't remain competitive, I think Chase will pull a lot of business from AmEx. Acceptance of AmEx out of the country is another obstacle for them, as is their so so CS, and I think more important than trying to remain prestigious. Chase and Discover have better CS in my experience. So in a nutshell, no. I think most people that live in normal cities still associate it as a high-end card.

When I go into convenience stores to buy a drink or whatever, 99% of the time, I hand the cashier my BCP and they ask me if it's debit or credit.
Amex Platinum
Amex BCP 21K
Amex SPG 5K
Barclaycard Arrival Plus WEMC 5K
Chase Sapphire Preferred 23.5K
Credit Union 10K
Discover IT 7.75K

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Postby GoCreditGo! » Mon Nov 11, 2013 7:59 am

Yup. There are some places in the PNW corridor, including Vancouver Canada where they ask me still. It doesn't matter if it's visa, amex or mc.

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Postby takeshi » Mon Nov 11, 2013 9:35 am

otter wrote:Has Amex damaged their brand?

Guess it depends on how you define "damage". If prestige is what you're referring to then I guess they have though "prestige" really doesn't mean anything to me with cards. Either a card is useful to me or it isn't. I don't care how a card reflects on my social status, image etc. The people I hand my cards to don't seem to care either.

Prestige doesn't mean much if the business doesn't exist. Times have changed and AmEx has had to change as well.

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Postby MemberSince99 » Mon Nov 11, 2013 10:43 am

So which one is it Robrus1, debit or credit :D

Seriously most of them wouldn't know. I would guess that rather than take the time to look at the card and try to determine what it is, it's faster just to ask anyway. Even if I worked at one, I'd probably just ask right away, without trying to determine what it is just due to time effciency.

Also seriously, I would guess Amex has done the math and determined that they make more money by not being as exclusive and catering only to the upper crust, though certainly that's a very lucrative market, or they wouldn't be what they are today where it's less exclusive. It's all driven by dollars so they will do whatever makes the most for them. And from what I've read they are making good money currently. Clearly their marketing is designed to paint the card as catering to the affluent and that's who they ideally prefer but they are happy to make money off anyone who will pay it back.

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Postby djrez4 » Mon Nov 11, 2013 11:34 am

Moneytalks wrote:I love how we can change any thread into a car or watch thread lol

4mm on a Rolex casing is noticeable. Credit card customer service? Not so much. :rolleyes:
[RIGHT][size=100]- Sapphire Preferred - Freedom - Ink - Platinum - Everyday Preferred -[/size]

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