Has Amex damaged their brand?

American Express forum. Talk about AmEx credit cards like Blue, Gold, Platinum, Centurion, and more.
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GoCreditGo!
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Postby GoCreditGo! » Sun Nov 10, 2013 12:03 am

:) If I had one... IF... I would stand up. Alas I don't.

FastSRT8 wrote:LOL after a thread like this... who would want to raise their hands and proudly claim to own a Visa black card?


GoCreditGo!
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Postby GoCreditGo! » Sun Nov 10, 2013 12:05 am

Must have one! Must have one! :D

DavidNY wrote:Amex is nothing special.

Here's a black Amex card with no AF:

https://www.americanexpress.com/us/content/prepaid/campus-edition/home.html

GoCreditGo!
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Postby GoCreditGo! » Sun Nov 10, 2013 12:08 am

I think the Oyster Perpetual Explorer is sub 5k. Subs are around the 5k mark.

Robrus1 wrote:Don't think I missed the point, and obviously this is off topic, but where do you get a sub-5K new Rolex? I was Rolex shopping a few weeks ago and the cheapest one I saw, a Submariner, no date, was 7K.

GoCreditGo!
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Postby GoCreditGo! » Sun Nov 10, 2013 12:10 am

It's all about the marketshare!

Z06Biker wrote:This is a great explanation. I may be particularly partial to it because it involves some wonderful car analogies. I'm also guessing that you, CC Deville (Caddy owner?), must either be a car nut or in the car business...

Anyway, back to the original topic, I don't think Amex has watered-down their brand at all. They're still the largest credit card issuer by spend-volume, presumably as a result of their targeting the more affluent segment of the credit-using population (or so they claim). Of course they have to offer lower-end products to the masses; Audi, Mercedes and BMW do it with the A3, CLA-class and 1-series, respectively. Tag Hauer, Rolex and Omega have sub-$5K watches. Ralph Lauren, Georgio Armani and Louis Vuitton all have "affordable" as well as stratospherically-priced clothing lines. And if you're an audiophile, marques like Lexicon, Mark Levinson, Krell and McIntosh likewise offer products geared toward increasing their market share amonst the "common folk." It's business sense. Amex still has some of the top customer service; the best integration/interfacing with social media apps like Four Square, Facebook, Twitter and Trip Advisor; and have the coolest looking mascot by far!

Besides, when the Oracle of Omaha owns 12-13% of your company -- the largest stake of anything he owns -- you must be doing something right.

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FastSRT8
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Postby FastSRT8 » Sun Nov 10, 2013 3:17 am

GoCreditGo! wrote:I think the Oyster Perpetual Explorer is sub 5k. Subs are around the 5k mark.


The only one I'd buy is the Rolex deep sea. The submariner although a classic is nowhere near as handsome as the deep sea.
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GoCreditGo!
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Postby GoCreditGo! » Sun Nov 10, 2013 7:41 am

I googled it, but I couldn't find a photo of it. What does the deep sea look like?

FastSRT8 wrote:The only one I'd buy is the Rolex deep sea. The submariner although a classic is nowhere near as handsome as the deep sea.

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jumbo
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Postby jumbo » Sun Nov 10, 2013 12:53 pm

GoCreditGo! wrote:I googled it, but I couldn't find a photo of it. What does the deep sea look like?


There you go:
http://m.rolex.com/en/rolex-watches/rolexdeepsea/rolex-deepsea-44mm-steel-m116660-0001/
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Robrus1
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Postby Robrus1 » Sun Nov 10, 2013 3:07 pm

FastSRT8 wrote:The only one I'd buy is the Rolex deep sea. The submariner although a classic is nowhere near as handsome as the deep sea.


I wound up getting this one: http://www.rolex.com/watches/baselworld-2013/new-gmt-master-ii.html

They had a deep sea at the jewelry store I purchased mine from, it was really cool, but a bit bulky. The cheapest Explorer I saw was about $6100. All the Subs I saw were $7-8K.
Amex Platinum
Amex BCP 21K
Amex SPG 5K
Barclaycard Arrival Plus WEMC 5K
Chase Sapphire Preferred 23.5K
Credit Union 10K
Discover IT 7.75K

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Z06Biker
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Postby Z06Biker » Sun Nov 10, 2013 5:49 pm

Ok, well you get the point. ;)

In other news, GORGEOUS timepiece!
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Moneytalks
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Postby Moneytalks » Sun Nov 10, 2013 6:09 pm

I love how we can change any thread into a car or watch thread lol
Wallet: Amex BCE & Chase Freedom. (Credit Card dieting since 2014)



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