I could not agree more with the posts. As a new member looking to add AMEX to the wallet I agree that if Plat had the rewards of gold with its current perks plus add dining (we all gotta eat
) then that would be the #1 card for me and my spend.
My thought is that by increasing those benefits and therefore attracting more clientele that this could also be a bargaining chip for AMEX to pursue stronger existing as well as new partners into the redemption mix therefore having a truly kick ass solution.
This of course does not take away form the fact of decent customer service back locally. Your members are paying for upgraded service this is not just in perks and rewards but in customer service. Any product (card, car, TV) is only as good as the customer service behind it.
Lastly, ensure the benefits/perks can be redeemed and used as intended not the carrot and the donkey approach that sometimes appear to happen with these cards. Great in theory, horrible when you want to use a perk (companion ticket costing full fare, FHR where you don't get an upgrade or benefit). I know some of these may never happen but if you can load the bases for your customers where there is more positive than negative, thats never a bad thing.
Thats my 2c