- Centurion Member
- Posts: 257
- Joined: Sun Oct 14, 2012 10:22 pm
- Location: California
I would guess that if they do split the Centurion, both versions of the card would still be black, that's too much a part of the culture of it. Maybe they'll just call the higher tier one Centurion Elite or something. Needless to say, I personally do not expect to qualify for either the current Centurion or the top tier hypothetical one any time soon.
Really, this is all just a marketing thing, they want to perfect their price discrimination curve. I would guess they're considering the split because there is a considerable market of people who don't qualify/ can't afford the Centurion, yet are willing and able to purchase additional exclusivity and benefits beyond the Platinum, that would be more profitable for Amex to provide, and yet they still want to keep the current or even raise rates (and profits) from those at the top (ie current centurion holders) for whom price is no object, and not lose those marginal profits from only lowering the requirements and fees for the Centurion.
Sole Ownership Cards:
1st Financial Bank Platinum Student Visa, $500 CL, Open Since 3/2012
Citi Forward Student Visa, $6k CL, Open Since 10/2012
Costco TrueEarnings Amex, $6k CL, Backdates to 1/2012
SallieMae Rewards Barclay Mastercard, $2.5k CL, Open Since 4/2013
Jointly Owned Cards (co-owner with mom, not AU, used and paid only by me):
Chase Amazon Rewards Visa Signature, $2k CL, Open Since 8/2012
US Bank Cash+ Visa Signature, $13.5k CL, Open Since 10/2012
Authorized User (Parents Pay/Use)
Costco TrueEarnings Amex $29.4k CL, AU since 11/2012