Who is CF Frost?

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Who is CF Frost?

Postby CreditCardGuru » Sun May 18, 2008 3:15 am

You may (or may not) have noticed the name used on nearly every American Express credit card advertisement and commercial. The name is CF Frost, aka Charles Frost. This is a real person that worked for the ad firm Ogilvy and Mather as an account executive. He was the one that created the "Do you know me?" campaigns for Amex. They decided to use his name CF Frost on the cards because they figured it would be better than using some made up name like John Doe, or making up a new name, because someone out there would probably have that name and sue for it being used. Charles Frost left O&M to found his own ad agency in New York but he and American Express always remained "friends" despite his departure.

During a fund-raising event hosted by American Express for the restoration of the Statue of Liberty, Charles Frost was distinguished as an honored guest. He was even featured in a skit during the event for his famous slogan.

So if you ever wondered who CF Frost was, now you know. :cool:


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Postby bikermike » Tue May 20, 2008 9:15 pm

I have noticed that before.... interesting to point out I had never really gave it much thought before. The question is... is Chuckie Frost getting some big fat residual payments?

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Postby Mogul of Pineapples » Sat Jun 07, 2008 8:01 pm

I noticed that before and wondered. Is this dude still alive? I agree with the guy above me - Mr. Frost deserves royalty checks from American Express!
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Postby sreeja » Wed Jun 18, 2008 2:50 am

Charles Frost or Chuck was an account executive for the advertising firm of Ogilvy and Mather .Luckily for Chuck, the number on the credit card was not his real American Express card number. Mr. Frost later left there and establish his own ad agency in Manhattan, but he remained on good terms with the folks at American Express.
Yo!

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Postby Rajeta » Sat Sep 06, 2008 12:50 pm

That's cool. So is there a story behind JL Benjamin too?

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Postby Mogul of Pineapples » Sun Sep 07, 2008 1:10 am

Rajeta wrote:That's cool. So is there a story behind JL Benhamin too?


Who's that?
Disclosure: I am a moderator/paid staff of this site, which does have advertising relationships with some credit cards that are discussed and linked to. Regardless, anything I say is my honest opinion.

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Postby Rajeta » Sun Sep 07, 2008 9:07 am

Mogul of Pineapples wrote:Who's that?
Sorry for the typo, meant JL Benjamin. That's the name on pretty much every picture of the centurion I've seen.

http://img.photobucket.com/albums/v42/fbgdavidson/CenturionCard.jpg

Like that one, and the one in your av.

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Postby Mogul of Pineapples » Sun Sep 07, 2008 10:38 pm

Good question, I don't know. I Googled "J.L. Benjamin" and "Centurion" and no results. Maybe another ad exec?

If someone on here is bored contact American Express P.R. dept and ask. Here's their media contact info: Media Contacts/Alphabetical
Disclosure: I am a moderator/paid staff of this site, which does have advertising relationships with some credit cards that are discussed and linked to. Regardless, anything I say is my honest opinion.

Current Cards:
American Express: Blue Cash, Simply Cash Bank of America: WorldPoints Platinum Plus Chase: Amazon, British Airways, Cash Plus Rewards, Freedom, Ink Cash Citi: Thank You Premier, Dividend Platinum Select Discover: More
Primary Everyday Card: American Express Blue Cash
Primary Travel Card: Chase Sapphire Preferred

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Postby Floppster » Mon Sep 29, 2008 9:15 pm

I am always surprised how many new things a human can learn by just browsing through chat boards :)

Blue seems to be linked to L A Webb
Jet Blue seems to be linked to J B Atkins
Plat, Green, Gold, Cent seems to be linked to C F Frost
True Earnings (Costco) seems to be linked to G M Roeglin

Frankly I never really paid attention to these names. :eek:
Intellectuals solve problems. Geniuses prevent them.
- Albert Einstein 1879-1955

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Postby The Fuzz » Mon Oct 06, 2008 3:32 pm

These are great questions. I've wondered the same thing myself on a number of occasions. I'm a trainer for American Express and I've sent off a couple of emails to get the answers. I'll come back and post what I've found. :)



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