Gift and a Curse

American Express forum. Talk about AmEx credit cards like Blue, Gold, Platinum, Centurion, and more.
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Location: Texas

Postby jeffysdad » Sat Apr 14, 2012 5:21 am

If I was a marketing or product manager at Amex for one of these cards, I would print out this thread and staple it to the self-evaluation for my next performance review and wait for the 20% raise to appear in my check. Really, there's no mystery about Amex cards -- all of them to one degree or another -- being "status" products. That's how they're marketed. Nothing wrong with that, but nothing surprising either.
American Express: Blue Cash Preferred (groceries, 6%; gas, department store, 3%); Gold Delta SkyMiles (Delta Air Lines, 2 miles/dollar, free checked bag).
US Bank: Cash+ (utilities, phone, internet, restaurant, 5%; drugstores, 2%).
FIA Card Services: Fidelity Amex (everything, 2%); Fidelity Visa (everything, 1.5%).
Chase: Freedom (rotating, 5%); Amazon (, 3%); PriorityClub (IHG hotels, 5 points/dollar); Sapphire (not in use).

*All cards are registered with PriorityClub IDine program for 8 points/dollar at participating restaurants.

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Location: New jersey

Postby Philosophuer » Sat Apr 14, 2012 8:03 am

Good point

UPS Gregg
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Location: Tennessee

Postby UPS Gregg » Sat Apr 14, 2012 12:00 pm

jeffysdad wrote:People think that because that's what Amex advertising/marketing tells them to think. The aura of wealth is part of the Amex product differentiation and marketing strategy. It works. That's why so many people are willing to pay $80 or more per year for something they could get for free from someone else. For MOST people, the "unique" Amex benefits are of little or no use and hardly worth mentioning.


Philosophuer wrote:It puzzles me as to why when you have a AMEX GOLD PR card most people assume your wealthy. I recently pulled my card out to pay for a dinner that I was having with a couple of friends, and they could not stop talking about it, making remarks like, "wow, someone has a high tax bracket!"

Now I know some of it is all in good fun, but I was kinda embarrassed. I didn't know a card would spark so much attention, I use it for everything so it wasn't as if I was showing off. Also on another occasion I was in Lord and Taylor, the reps paid little attention to me until I went to make a payment for a pair of gloves.

Pulled out the card, then it started the 21 questions, they ask me if I was satisfied, if I need help with another purchase, did the rep answer all my questions. In my head, I was thinking that a minute ago they couldn't care less, and the person I front of me who used her bank card did not get these questions. Is it just me or has this happened to anyone else? Any advice ?

I always told people that had any reaction to my PR Gold card that it was no big deal and that almost anyone with excellent credit could have one. Sometimes they would say "Well, you make the big bucks." I always told them that I am only three or four paychecks from bankruptcy like anyone else. Including most rich people. My most common reaction though was "wow that's a pretty card". Usually a waitress.

JCarter wrote:Get a USAA American Express, they come in black. You'll see great reactions from people who have never held or seen a real Centurion card.

I get more reactions for my black USAA Amex than I ever did with my PR Gold. I live in a military town so most people know what USAA is and that it's a great company and are more impressed by that than whether or not I have money. USAA is so popular around here that it's actually more impressive to many that a middle class civilian or active duty soldier/airmen carries a USAA credit or debit card, whether or not it's an Amex, than seeing some of the high rollers flashing their Green, Gold, or Platinum Amex cards. I think it's the camaraderie that comes with being a USAA member because of ties to the military.
Current FICO: 805 (Equifax)

Current Cards:

*USAA Platinum MasterCard CL-$1,000.00
*USAA Signature Visa Card CL-$15,000.00
*USAA Rewards Amex CL-$15,000.00
*HSBC Best Buy Card CL-$3,300.00
*Amex Macy's CL-$8,000.00
*JPMorgan Chase Marriott Rewards Premier Visa Signature CL-$20,000.00

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Postby Moneytalks » Sat Apr 14, 2012 3:08 pm

Haven't had any gawks or comments per say, but have had some extra friendly tones, smiles, and extra good day sir haha, but in the city, literally, no one cares...I was in Penn Station buying a ticket and not even a blink when she took my card, then again, it's only a Green, but I'm only 20, so I'm pretty happy :) The extra customer service is sometimes worth an annual fee I suppose....
Wallet: Amex BCE & Chase Freedom. (Credit Card dieting since 2014)

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Postby PopiLopi » Sun Apr 15, 2012 7:31 pm

I've only had the Zync for about 2 weeks and only one guy at the mall told me "It's a pretty card"... most places I got they either don't care or I don't have to hand the card at all...

I guess living in Miami doesn't help either... When I go to Publix or Whole Foods I notice most people pay with an amex anyways, so those people see tons of the cards everyday
Amex: Business Platinum (09/12) BCP $10,500 (03/13)
Visa: Capital One Journey $750 (04/11) Chase Freedom $1,800 (04/12)
MasterCard Citi AAdvantage Platinum Select $8,500 (05/13)
Discover: Discover It $2500 (07/11)
Store Cards: Amazon $3900 (12/11) Macy's $500 (04/11) Kohl's $500 (05/12) Victoria's Secret $750 (11/12)

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