Pharrell as Creative Director of Platinum Card

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corys401
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Pharrell as Creative Director of Platinum Card

Postby corys401 » Fri Dec 16, 2016 11:00 am

https://www.fastcocreate.com/3066638/he ... e-director

Just read an article that says Pharrell will be the new CD for Platinum Card. I personally feel this could be detrimental for the brand. Your thoughts?


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CarefulBuilder14
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Re: Pharrell as Creative Director of Platinum Card

Postby CarefulBuilder14 » Fri Dec 16, 2016 12:04 pm

I doubt he'll change anything that matters. Maybe they are trying to appeal to people who see it as a status symbol. They're probably a lot more profitable than customers who actually use the benefits that cost real money.
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corys401
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Re: Pharrell as Creative Director of Platinum Card

Postby corys401 » Fri Dec 16, 2016 12:38 pm

I hope it's not to attract millennials. Being a millennial... I can say it doesn't impress me in the slightest.

thom02099
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Re: Pharrell as Creative Director of Platinum Card

Postby thom02099 » Fri Dec 16, 2016 6:16 pm

Pharrell is a musical force to be reckoned with. His pedigree in music speaks for itself. But I think what AMEX was really looking at is his business track record on top of that musical pedigree. He is first and foremost a business man. It just so happens the business he is in is entertainment. And he knows it well. But he's not limited to just that business. And that is the reason AMEX has aligned with him, for ALL that he brings to the table. His charitable work and his excitement about talking more about what AMEX does in that regard, is a huge benefit to AMEX. Their tie-in with small business Saturdays could grow even more, for example. Their concert series support could certainly benefit with a tie-in to Pharrell and artists he has a connection with. I think AMEX is looking well beyond a generational thing, with a campaign that will involve Pharrell Williams.
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CarefulBuilder14
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Re: Pharrell as Creative Director of Platinum Card

Postby CarefulBuilder14 » Fri Dec 16, 2016 6:45 pm

I don't know enough about him to criticize or praise him, but I don't think Amex needs a "visionary" celebrity to tell them what to do with Platinum. They can appeal to customers by just undoing some of the things they've done to nerf it.

I think all that talk about philanthropy and giving back is BS. I know Delta has to be part of the lounge access negotiations, but how about they give back to their customers the travel insurance they used to provide? No one's stopping them from doing that!
Warranties and sketchy merchants: Schwab Platinum
Price rewind: Costco
Travel insurance: Prestige, CSP
Perks: IHG, Hyatt
Rewards/Offers: Discover, Freedom, ED, BCE
Taxes/Misc: SPG

Limited value, might close: Arrival

Might add: First Tech, proper business card

rockyrock
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Re: Pharrell as Creative Director of Platinum Card

Postby rockyrock » Fri Dec 16, 2016 10:52 pm

Never heard of him, but they no where to go but up...
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ingramjuan
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Re: Pharrell as Creative Director of Platinum Card

Postby ingramjuan » Sat Dec 17, 2016 12:41 am

corys401 wrote:https://www.fastcocreate.com/3066638/heres-why-american-express-platinum-card-hired-pharrell-as-its-new-creative-director

Just read an article that says Pharrell will be the new CD for Platinum Card. I personally feel this could be detrimental for the brand. Your thoughts?



I believe this is a good move. Try something new and different first and if it don't work, move on. I cant image he will have control over anything major that will matter??
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mountaindewvoltage
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Re: Pharrell as Creative Director of Platinum Card

Postby mountaindewvoltage » Sat Dec 17, 2016 3:31 am

corys401 wrote:https://www.fastcocreate.com/3066638/heres-why-american-express-platinum-card-hired-pharrell-as-its-new-creative-director

Just read an article that says Pharrell will be the new CD for Platinum Card. I personally feel this could be detrimental for the brand. Your thoughts?


Hopefully this signals the end for the awful Tina Fey commercials where she swipes her American Express cards with the magnetic stripe backwards.

1) Chip is replacing swipe, as of a year ago it's not the proper standard anymore.
2) Don't swipe your f*cking card backwards, it looks stupid.
3) Tina Fey is one of the dumbest people to make a commercial with.

mountaindewvoltage
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Re: Pharrell as Creative Director of Platinum Card

Postby mountaindewvoltage » Sat Dec 17, 2016 3:40 am

CarefulBuilder14 wrote:I don't know enough about him to criticize or praise him, but I don't think Amex needs a "visionary" celebrity to tell them what to do with Platinum. They can appeal to customers by just undoing some of the things they've done to nerf it.

I think all that talk about philanthropy and giving back is BS. I know Delta has to be part of the lounge access negotiations, but how about they give back to their customers the travel insurance they used to provide? No one's stopping them from doing that!


Are you kidding me? Chase released the Sapphire Reserve with the same annual fee, 100,000 bonus points, a metal card, a $300 annual airline fee credit, Visa Infinite benefits, 4.5 points per dollar when redeemed for ALL travel (not just flights booked) and dining worldwide (not just U.S), and 1.5 points on all other purchases, and all Chenault could do was scratch his head and decide to give 5x points on airfare as the only change on the Platinum to "compete" with it.

If AMEX wasn't so cheap they wouldn't be losing customers. Do you really expect customers to stay loyal to a company that has customer service in India when it previously was recognized for the best customer service in the industry?

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CarefulBuilder14
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Re: Pharrell as Creative Director of Platinum Card

Postby CarefulBuilder14 » Sat Dec 17, 2016 1:26 pm

mountaindewvoltage wrote:
CarefulBuilder14 wrote:I don't know enough about him to criticize or praise him, but I don't think Amex needs a "visionary" celebrity to tell them what to do with Platinum. They can appeal to customers by just undoing some of the things they've done to nerf it.

I think all that talk about philanthropy and giving back is BS. I know Delta has to be part of the lounge access negotiations, but how about they give back to their customers the travel insurance they used to provide? No one's stopping them from doing that!


Are you kidding me? Chase released the Sapphire Reserve with the same annual fee, 100,000 bonus points, a metal card, a $300 annual airline fee credit, Visa Infinite benefits, 4.5 points per dollar when redeemed for ALL travel (not just flights booked) and dining worldwide (not just U.S), and 1.5 points on all other purchases, and all Chenault could do was scratch his head and decide to give 5x points on airfare as the only change on the Platinum to "compete" with it.

If AMEX wasn't so cheap they wouldn't be losing customers. Do you really expect customers to stay loyal to a company that has customer service in India when it previously was recognized for the best customer service in the industry?

Chase is like Amex...it's not 100% domestic customer service unless you get one of the elite cards. Also, Amex does offer 100k at times on Platinum.

The rest of what you're saying is true, but value depends on the customer. As has been discussed before, taking family into a Centurion lounge is a pretty sweet perk...and many people have Platinum for perks, but spend on other cards.
Warranties and sketchy merchants: Schwab Platinum
Price rewind: Costco
Travel insurance: Prestige, CSP
Perks: IHG, Hyatt
Rewards/Offers: Discover, Freedom, ED, BCE
Taxes/Misc: SPG

Limited value, might close: Arrival

Might add: First Tech, proper business card



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