AMEX just launched today a new loyalty program and credit card called Plenti. It is the first collaborative loyalty program in the US according to the article. Seems rather neat to me, but I could be wrong.
The loyality program is free, and you don't need the Plenti Amex Credit Card to participate in the loyality program.
Will you be applying for the new AMEX card? I may just because it is new, and they will probably be generous since it just launched today.
Will you be using the Loyalty program?
Loyalty Program Link: http://www.plenti.com
Let me know your thoughts.