I remember back when the Citi Dividend card was at their peak they offer 10% cash back on groceries, pharmacies, and gas. They would send an offer in the mail to customers and offer it to them if they paid an extra $10 or $20 a month for the extra 5%. Today that might actually make sense with how much gas and groceries are. I know so many people that had the Citi Dividend card including myself that just stopped using the cards cold turkey as soon as they stopped the 5%. If Citi wants to compete they're going to need to come out with another 5% card because as of now none of their cards that I know of are any match against the other ones out there.
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