Actually they may have a shot. I think they would have to market it a different way and have some kind of fresh twist to it to make people want to use it though. Yep a lot of people aren't happy with the fees so I wouldn't be shocked to see some transition over. I do think what magyar says about the monopoly is true in that even if this gets off the ground the old school companies will still control a big majority of the market.
Who's funding this thing anyway? With those types of people attached they must have some serious dough backing them up.
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